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Be a Jerk - And Watch Your Business Grow!
Who remembers the 1979 movie, The Jerk with Steve Martin? Do you remember the scene where Steve's character finds the phone directory and runs around screaming, "The new phone books are here, the new phone books are here! I'm somebody!" I was 17 years old when the movie came out and I fondly remember that scene. Why? Because in 1979, I didn't have a phone number of my own. I remember laughing at Martin's goofy character but privately thinking, "Imagine that, my name in print for thousands of people to see. How cool!" What did I do when I got my first apartment? You guessed it. Looked myself up immediately when the new phone books came out and ran around yelling, "I'm somebody!" I hoped someone would find it hilarious that I was quoting lines from The Jerk. No one got my joke. But that didn't stop me. Secretly, I was addicted to seeing my name in print. I wanted more. Guess who is the happiest person in town when she sees the Verizon truck loaded with its stacks of books, glossy yellow on the outside, thin pages with fine print on the inside, each book with my unique personal gem (my name) deep inside, adorning one of those beautiful pages? I can't wait to get my hands on those fresh, clean, new, pristine pages. Imagine my delight this morning when I Googled myself and found not just one entry, but at least 13 pages of entries associated with my name. Holy cow! Last time I checked there were only 9 pages! Why the new pages? It's simple. Article marketing. I'm more of the slow, steady article marketer rather than a prolific one, so if you're writing huge volumes of articles, imagine the exposure. Aside from the vanity aspect, what does this mean for me? Simple. My blog traffic has tripled. My articles have been picked up in a few newsletters. I have submitted the same articles to several article sources. I'm selling a ton of shortbread and just landed some freelance copywriting business. This all translates into EXPOSURE. Exposure translates into REVENUE. Don't be a jerk and sit there. Or should I say, "BE The Jerk and feel the power of YOUR name in print." Copyright 2005, Ann Zuccardy, All rights reserved. Ann Zuccardy is a freelance technical and copy writer with 17 years of industry experience in marketing and technical communication. She currently consults with IBM in Essex Junction, Vermont where she writes software user manuals, training guides, and release notes. Ann is also the owner of Vermont Shortbread Company. She can be reached at Wordbrains.com.
MORE RESOURCES:
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Top Ten Ways to Format and Leverage your Articles Success - Part 2 You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. Top Ten Reasons to Write Articles for Free Publication Online Many writers struggle with the decision of whether or not to write "for free" - however - unless you are a wealthy, professionally published author - I believe there are many advantages to writing articles and offering them for free publication online. Writers can truly benefit from submitting their articles to online databases for publishers to view and perhaps choose to publish in their newsletters or on their websites (for free). Building Your Site With Other Peoples Content--Part 2 Earlier, I published part 1 of this series, which contained a number of methods for building your site using other people's content. Now, I've come up with a few more ways that you can do this that I wanted to share with you. Stop Struggling and Write Your Article Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who have great ideas for promotional articles, but no idea how to start writing them. Website Promotion: Alternatives to Article Banks Writing and submitting articles to article banks is a well-known method for promoting one's website. Usually there is an author's box at the bottom of the article and a link back to the website. Content and Articles to Improve Revenue It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.Writing content is one thing, but using it effectively on your website is an entirely different subject. Articles and Internet Branding: 5 Steps to Success Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT. Crafting Your Optimized Author Bio Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. The Magic Words to Writing Successfully on the Internet! Writing effectively on the internet is the most effective way to achieve maximum profit from your website. You can use effective writing in articles and ads so that you can get traffic to your site. Writing for Dollars - How To Get Started "When you provide good information from which readers can learn and profit, people are more likely to buy your products and services."- Heidi Richards -So just how do you get started? The first step, of course is to write the article. Free Articles = Free Publicity (Or, How To Get Free Publicity For Your Business) Publicity?you're business can survive without it, but it certainly won't thrive without it. Maybe you've seen your competition at it - their website was featured on a major newspaper or television show. Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style A Consultant could be an expert about absolutely anything.Calling yourself a "consultant" demands further clarification. How to Be An Expert In Your Field One of the most tried and true methods of self-promotion is writing and submitting articles in your field of expertise. If you're having trouble attracting new clients or visitors to your site then start with submitting expert articles to various websites and publications. Powerful Article Marketing Tips If you have submitted your articles to EzineArticles.com you have made a wise choice. Correct Formatting Maximizes Effectiveness of Online Articles Understanding the rules of correct formatting for online articles will assist webmasters in driving greater awareness of and traffic to their online enterprises.For online marketers, the difference between creating a widely-read article and one that ends up in a publisher's reject pile is often rooted in the principles of correct formatting and savvy writing. How Webmasters Can Become Experts and Write Expert Articles! Write articles, be recognized as an expert, drive a surge of traffic to your website, increase your link popularity, create awareness - yes that is what all Internet Marketers are talking about.Article writing certainly does bring such great results to webmasters but do all articles yield such dividends? Only well written, thought provoking educative articles attain great heights. Stimulate Your Writing With Some Creative Exercises Abandon your frustrations and get a fresh start by trying some writing activities to spark your creativity.Exercises in creativity can improve your aptitude as a writer and inspire ideas for new writing projects. Understanding That Online Writing is Business Writing Will Make You a Fortune Never before in the history of the business of writing have opportunities opened up and presented themselves on such a large scale and in such huge quantities for writers to easily win so much regular business and revenue.If you know anything about writers of old you will know that they mostly starved, some to death. Article Writing Dos and Donts Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind. How To Start Writing Articles Successfully You have probably heard that writing articles is one of the best methods that you can use to promote your online business. You might resist the idea of writing your own articles, because you don't think you are any good at it, or perhaps you might think that it is too hard to find a topic to write about.
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