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Article Marketing: Why 2 URLs Equal Pure Champagne
If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles. But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne. One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action. For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing - the search engines. Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines - particularly Google and Yahoo. Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box. Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points. This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone. But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking. Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it. Now, take this illustration one step further and image submitting not one article, but hundreds of articles. While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings. Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots. Donald Saunders is the author of a number of Internet Marketing guides including 20 Major Marketing Mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to easy article submission.
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Writing-Articles - Google News |
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Build Better Link Popularity with Syndicated Articles There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. 10 Ways To Generate Highly Read Article Ideas 1. Participate in chat rooms related to your targetedaudience. 3 Reasons You Should Be Writing Articles To Promote Your Website Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. Mining Your Experiences for that Article or Book Chances are good that the next article or book you read is based on the author's experience. In each publication, the author doesn't just relate his or her experience, but explains the benefits that he or she derived from it, such as lessons, suggestions and concepts. 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Top Ten Reasons to Write Articles for Free Publication Online Many writers struggle with the decision of whether or not to write "for free" - however - unless you are a wealthy, professionally published author - I believe there are many advantages to writing articles and offering them for free publication online. Writers can truly benefit from submitting their articles to online databases for publishers to view and perhaps choose to publish in their newsletters or on their websites (for free). Creating Your Perfect Article Summary - 7 Tips What should be in your article summary? It's otherwise known as an abstract or article teaser. The purpose of your article summary is to entice a potential reader to read the rest of your article. A Simple Suggestion to Improve Your Article Marketing Article marketing is becoming more and more popular, especially as marketers begin to see the impact and influence they can have from one well-written, well-timed, and well-placed article.Some marketers use an article distribution service like the Phantom Writers or iSnare, or distribution software like Jason Potash's Article Announcer, but many marketers submit their articles manually, working from a list containing somewhere around 100 article sites they either created or were given. An Easy Way to Write An Article: Get Someone Elses! Every successful website needs to be, what the experts consider, content rich;therefore, what better way to boost your website's content than by providing your visitors with articles to read about the subject of your website. Gettingarticles for your website is one of the easiest things on the Internet to do. $1036 in 12-hours From Writing A Single Article Would it be worth it to master a technique that places the power of generating a flood of consistent, highly targeted and rabid traffic squarely in your hands?As an online marketing professional, your time is valuable,and you need to focus on what works, that's exactly why this technique is so powerful.To be truthful, the $1036 in 12-hours is an accomplishment I can happily say is not abnormal these days - what is niceabout this example is that it was a Sunday (typically my slowest day for sales) while I was gone the entire day to a local festival here in my hometown of Ottawa, Canada. How To Master Article Writing To Get More Traffic If you are starving for traffic, can't seem to consistentlydraw thousands of visitors to your website each day and struggle to get them to buy when they get there - you canbenefit from this technique.For several months now I've consistently written and submittedat least 2 articles each week. The Online Writing Business Requires Constant and Regular Writing Many writers do not understand that the online writing business is very different from the offline writing world. The economics are totally different and no amount of lobbying and noise will change that. Top Ten Ways to Format and Leverage your Articles Success - Part 1 You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. Do You Have the Characteristics of an Article Writer? In order to answer the question I've just asked in the title, I decided to interview myself. (Now there's a stretch). Increasing Web Traffic With Original Articles The name of the game as far as Internet marketing is concerned is original content. If you are serious about promoting your website, increasing traffic and improving your search engine page ranking then your website must have original articles with relevant content.
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