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Article Marketing: Capture the Other Half of Your Target Market
Heard about article marketing but not sure why you'd need it for your business? Posting Articles on the net is a great way to capture the "stubborn" half of your audience who resists a direct sales pitch. While some folks don't mind being approached directly, many others don't take kindly to it. Let's say you have a service to offer, so you hit someone up face to face with a proposal: "Hello Fred, isn't it time you made improvements on your life? My product can help you do this!" Suppose Fred is in a foul mood that day, or maybe Fred's email box is overrun with messages. Or maybe Fred just doesn't like anyone confronting him about areas where his life can stand to be improved... because even if that's true, FRED WILL NEVER ADMIT IT. Thanks to the unfortunate timing between your sales pitch and Fred's bad day, Fred reacts defensively to your suggestion and mentally blacklists you for bothering him with your pointed insinuations. Now, suppose that instead of hearing or reading your direct approach that you delivered via email or in a chat forum, Fred came across your ARTICLE that day. The jist of the article was the same as the sales pitch you might make to Fred... but instead of being aimed directly at FRED, it's written to a general audience. This time, Fred is reading your information BY CHOICE, and nobody is finger-pointing or insinuating he needs to change in some way. Therefore, Fred is free to analyze his own situation and determine whether your service or product might enhance his life. Pretty soon, Fred is visiting your website with interest... and not long after that, Fred has come to terms with his shortcomings and surrendered to the fact that, YES, what you're selling may be of help to him. Finally... cha-ching! Thanks to that article that you wrote that wasn't aimed directly at his fragile ego, Fred feels comfortable to just whip out his credit card... and surprise! He's officially your paying customer. Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
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Writing-Articles - Google News |
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Simultaneous Article Submission Do you know the difference between simultaneous article submissions and multiple submissions?This is something that trips up new writers, and some more seasoned individuals.A travel writer I knew sent the same feature length article to two leading newspapers without letting the editors know. Top 10 Benefits Of Submitting Articles To E-zines When I started Ezine-In-A-Box I wanted to help people publish their own email newsletter without writing a single word. However, there are many benefits to writing articles and submitting them to other ezines. Article Writing: 5 Tips on How to Pull and Hold the Reader Okay, so you're getting a feel for this article marketing thing. Cool. Write What You Think Youre Writing You've written this wonderful (no question about it) piece of work. It's the greatest thing since tealeaves were invented. Getting Your Foot in the Door (Or How I Finally Got Published) This has to be the number one thing that most beginning writers struggle with - getting that first article, story, or book published. Before you start thinking that it's just too much work, or you just don't know the right people, let me fill you in on how easy it can be. Writing Articles For Permanent Traffic Writing articles is possibly the best way to generated free traffic to your site. A short article, submitted to a few places, creates permanent streams of traffic. Free Reprint Articles That Will Interest Publishers - 4 Tips Have you been writing and submitting your free reprint articlesfor quite sometime now?If so, how is your reprint rate doing? Is it doing well or isit a bit below 50%? Are webmasters approving your articles?Here are some tips on how to write effective free reprintarticles that would guarantee great interest from ezinepublishers and webmasters.1. Increasing Web Traffic With Original Articles The name of the game as far as Internet marketing is concerned is original content. If you are serious about promoting your website, increasing traffic and improving your search engine page ranking then your website must have original articles with relevant content. $1036 in 12-hours From Writing A Single Article Would it be worth it to master a technique that places the power of generating a flood of consistent, highly targeted and rabid traffic squarely in your hands?As an online marketing professional, your time is valuable,and you need to focus on what works, that's exactly why this technique is so powerful.To be truthful, the $1036 in 12-hours is an accomplishment I can happily say is not abnormal these days - what is niceabout this example is that it was a Sunday (typically my slowest day for sales) while I was gone the entire day to a local festival here in my hometown of Ottawa, Canada. Articles: How To Turbo Charge Traffic When Your Promotion Budget Is Tiny Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic.Articles can be used for all subjects and just like newspapers and magazines, is a recognised way of sharing information. How to Use Articles to Generate Free Traffic to Your Website Writing articles that are available for reprint is an excellent way to generate traffic to your website. Webmasters,ezine publishers, and bloggers are always looking for quality content. Build Better Link Popularity with Syndicated Articles There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. 1111 What Opportunities Are Waiting For You? There are many ancient writings, which dive into the importance of numbers. The Number 1 is significant in Chinese culture, Western Culture, Indian Cultures, Egyptian Writings. 10 Things To Remember When Writing Articles To Market Your Website Whatever you're selling, writing articles to distribute freely amongst webmasters is one of the best ways of getting yourself and your service known.Although I know nothing much about cheese, for example, I'm sure there are all sorts of ways an article could be angled. Visibility, Credibility and Position Through Articles and Celebrity Testimonials A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. Writing: Getting Started Writing for web content is one of the easiest ways for writers to get their work published. If you have yet to submit articles for syndication, you are missing out on a wonderful opportunity to share your knowledge as well as to promote your name. Broaden Your Customer Base: Submit Articles! If you are going to be writing articles to promote traffic to your website anyway, why not make them available to be used in other people's e-zines? This is a great way to have your work spread around the Internet to reach new customers. Of course my work can be found in my own free e-zine, but that really limits the people that read it. Article Publishing Is A Key Component Of Internet Marketing Frequently when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like "I'd rather have a root canal, I just can't write", or "my spelling is horrible and my grammar is not much better". In myview, the first excuse is just a matter of attitude. Promoting Your Affiliate Programs with Articles If you are not creating articles for your website and your affiliate programs, you should. Why? Even though it may seem like a lot of work, and it may take you time to build -- articles add a valuable commodity to your site -- content. Four Tips For Getting More Mileage From Your Articles It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique.
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