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Article Marketing: the BETTER Offpage SEO Solution
Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. The other is offpage optimization, which, although not talked about nearly as much, will drastically improve your rank if done the right way. Offpage SEO works like this: To improve your SEO rank and increase traffic to your site, you need to get more popular websites to link to you. This is called inbound linking. Websites are ranked 1 to 10 for Page Rank; one being the least popular and 10 being the most popular. If you're just starting out, you're probably a 1 or a 2, but you want to be at least a 6 and who knows... maybe one day a "perfect 10!" Just like real-life office hobnobbers, your little website is going to have to do some shmoozing with those big league websites to get noticed. How can you give your site some help? Just as you feared: you must first research whose site is ranking higher than you are for your selected keywords. Then you must email them and ask if they'll place your website link on their site. Now when you ask people with highly visible websites if they can add your URL to their list, what do you think they typically say? "Sure, for a small fee..." (But more likely a not-so-small fee). So now we're talking about money, and nobody wants to lay out cash, especially if they're just starting out. For this reason, you may be interested to learn: there's a new wave in offpage optimization that does not involve researching other people's websites OR emailing people OR negotiating link placement fees. It's Article Marketing. Simply stated, Article Marketing is distributing keyword-rich articles that include your name, professional author bio and URL link to other websites that display the articles as content. Then, publishers come by and pick up that content to place on THEIR websites. Now, let that sink in for a moment and then remember the goal of offpage optimization: to get better ranking sites to link back to your URL. Article marketing covers this easily. How so? As an article marketer, you can distribute hundreds of keyword-loaded articles to top ranking article content sites like EzineArticles.com. EACH TIME you post an article on a site like this, your article gets indexed in their content BY KEYWORD and your URL is listed along with it. That's with EVERY article you write. It's also worth noting, that when you choose to showcase your work on a highly reputable, top ranking site like EzineArticles.com, you get the added advantage of their expertly designed and fully search engine optimized website template to help push you higher on the search engines. A third point: EzineArticles.com is the number one choice for real live internet marketers to post their articles, pick up other authors' articles to use in their emailed ezines, and generally affilate with for all things article marketing. So if you wanted to start getting your name out there and known by all the right people, posting your expert articles on EzineArticles.com might be a pretty good way to do it. Still not convinced that article marketing with a top ranking site is an incredible offpage optimization tool for your site? Submit four articles and then do a Google search on your name. Tell me what comes up. Then... when you're ready to take full advantage of this incredible opportunity: create a full-scale article marketing campaign that includes keywords and highly targeted copy... submit to the highest ranking article distribution sites... and watch your website rocket up the ranks! Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
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Writing-Articles - Google News |
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Creating A Great Print Newsletter The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything - from the company's profile to promotions, home-order system and contests. Get Traffic to Your Web Site with Articles It is not my intention to give you a 5 or 10 step plan to get traffic to your web site. But I do want to talk to you about one of the best traffic generating systems that exists. The Difference Between Article Marketing and Traditional Article Writing Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. How To Start Writing Articles Successfully You have probably heard that writing articles is one of the best methods that you can use to promote your online business. You might resist the idea of writing your own articles, because you don't think you are any good at it, or perhaps you might think that it is too hard to find a topic to write about. 6 Best Places to Submit Your Articles You know that writing articles is the best free way to promote your business and gain credibility. You understand the importance of articles containing actual information and not being just long sales letters. Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed! One question I get asked all the time is how to you get Ideas for your Articles? How can you churn out 5 Articles in a Day? Use these 7 Tips and You too will be able to Churn out Article Topics in Minutes Anytime Anywhere Guaranteed!As you go through your daily routine Article Ideas present themselves all the time you just need to pay more attention to what you do and How You Do It.As an Example Today I was looking over my Web Site Counter to see which keywords Web Surfers were using to Find my Web Page. Using Anchor Text Optimization In Your Article Viral Marketing Campaign What is Anchor Text Optimization?Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. Review of Ezine Article Creator V2.0 By now most entrepreneurs realize that the most cost effective method of promoting their business and services is writing and distributing articles to e-zines, newsletters, magazines and web sites.Many people have no idea how to get started with writing an article for an e-zine, newsletter or web site. Write Articles That Get Results It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can: Establish you as an expert in your field. Content and Articles to Improve Revenue It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.Writing content is one thing, but using it effectively on your website is an entirely different subject. 10 Ways To Generate Highly Read Article Ideas 1. Participate in chat rooms related to your targetedaudience. Guest Articles: Good for Some, Bad for Others A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's purpose and the underlying reasoning behind the action.If an action doesn't directly and logically plug into site goals, then there are likely more profitable ways to spend that time and effort. How to Get Started on Writing Killer Articles I once wrote an article in which I offered the following tip on how to speak eloquently in public: Talk about something that you're passionate about.When we speak about matters that are dear to our hearts, we often find wellsprings of eloquence from which we can draw. Website Promotion - Writing Articles May Be Better Than Hiring SEO Firms It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. Why Article Writing is Increasingly Important in This SPAM Era There is no doubt that Spam has affected online business in a very big and negative way. So serious is the Spam problem today that many ISP filters will routinely reject and filter out messages you need from clients and business associates. You Are Losing Customers By Not Doing This Not doing what, you ask.Writing and submitting articles. Copywriters and Article Marketing: What Should You Write? So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. Write What You Think Youre Writing You've written this wonderful (no question about it) piece of work. It's the greatest thing since tealeaves were invented. Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips) You submit it, that's what you do! And submit it to as many article directories as you can. (More submissions = more exposure) The more directories you submit to, the better your chance of having the right ezine, newsletter, or website publisher reading your article and using it. How to Cash in on the Huge Online Demand for Writers Currently many online writers and would-be online writers, feel very much like folks in a ship that is out at sea somewhere but which has run out of drinking water. The fact is that although there is so much water everywhere, getting drinking water becomes a challenge because the water is salty and probably needs some sort of purification and processing to be made drinkable.
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