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Website Promotion - Writing Articles May Be Better Than Hiring SEO Firms
It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A link to your site from Amazon.com is regarded by the search engines as more important than a link from Never-Heard-Of-It.com. How can someone with a fairly new Website obtain links from other sites? Quite easily, as it happens. Write articles about your Website's topics and publish them on the Web. It is easy to do, it provides fairly fast results, and it is less expensive and safer than if you hired a company to promote your Website for you. Writing articles is easy. Just find a topic that relates to your Website and write what you know about it. Offer informative tips, information or other factoids that may interest the public about your topic. It need not be long; 250-500 words is just fine. At the bottom of your article, you may include a brief bio about yourself and you may include a link to your site. The next step is to search for "submit free content" in your favorite search engine. You will find many sites that accept articles from anyone who wishes to contribute. You usually publish an article by simply cutting and pasting into an online form. The Website where you publish your article shares your article with other sites that wish to republish them. Each time this happens, you'll get another link back to your Website. It only takes a minute to publish an article, and I have seen additional links back to my site in as little as 12 hours! It works, and it's free! The more articles you write, the more the links to your Website will propagate throughout the Internet. But what about hiring a search engine optimization (SEO) company? Can't you hire someone to promote your site for you? Yes, you can. These companies will modify your site to make it more search engine friendly, and they may recommend some other promotion techniques, such as pay-per-click advertising. Depending on your financial situation and the amount of free time you have, such companies may represent a good investment. Unfortunately, there are also unscrupulous Website promotion companies out there, and there seem to be more of those than legitimate ones. I got a call just last week from one such company that promised to place my Website at the very top of the first page of Google's search results. They also promised to provide thousands of links to my site. I declined their offer, but did some research on the company. What I found is that they have done business under three different names in the last year, they've used hidden link, hidden code and other techniques that search engines don't like, they've built Web pages that plagiarize from other sites and they've done work that results in their clients being blacklisted from the major search engines. These things weigh heavily against their promise of having thousands of links that point to my site. I see no reason to pay thousands of dollars for a service that may obtain links for me or may get my site blacklisted on the major search engines. I'd rather save my money and obtain the links myself by writing and publishing articles. It's safe, fast, and inexpensive. And it works. ©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to debt consolidation and credit counseling, and HomeEquityHelp.com, a site devoted to information regarding home equity loans.
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Dont Buy Your On-Line Marketing Articles From Article Factories I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a web site editor left for visitors. I won't tell you the actual site name, or mention the company that they are targeting with their message in order to protect their privacy. Ezine Article Writing In 10 Easy Steps 1. Choose A Topic. Publish Article If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use.Some of the benefits of this amazing strategy include:-it's totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis. Sticky Leads The first twenty-five words of your article are the most important. If they're not powerful and "sticky", readers will not stop and invest the time to find out what your article is about. Ten Top Tips For Good Article Writing For Promotion Of Your Business Writing and distributing articles on the internet is one of the best ways to gain exposure for your business and gain new clients.Even those that have never written an article before can do it. Ten Steps to Writing a Winning Top Ten Article Have ever wished that there were a formula for crafting your expertise into a Top Ten article that will showcase your knowledge, cement your credibility and promote your products and services?1. Find a problem to solve. Write Articles That Get Results It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can: Establish you as an expert in your field. How To Write and Publish A Successful Ezine Article The ezine article is of major importance to the world of Internet marketing. It is a great way of list owners to provide great content for free to there subscribers and an excellent my for internet marketers to get there name out there and get some exposure for there websites, free. Free Reprint Articles That Will Interest Publishers - 4 Tips Have you been writing and submitting your free reprint articlesfor quite sometime now?If so, how is your reprint rate doing? Is it doing well or isit a bit below 50%? Are webmasters approving your articles?Here are some tips on how to write effective free reprintarticles that would guarantee great interest from ezinepublishers and webmasters.1. Writing Articles To Build Your Online Presence - A Beginners Guide One of the most effective (and free!) ways to get noticedon the web is to write articles. Even if you have nowriting experience, it is easier than you may think, evenfun. Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads To be successful at any affiliate marketing program, you not only need traffic but you also require a certain type of traffic. In fact this rule also applies to any online marketing you can think of. Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Writing Ezine Articles - 4 Reasons Why You Should Do It Anyone who's been in the business for 2 or 3 months certainly has a lot of information that he or she can share with others, especially newbies. So why don't you take advantage of it?Here are the 4 reasons why YOU too should start writing articles in Ezines to attract more visitors to your website:1. Promoting Your Affiliate Programs with Articles If you are not creating articles for your website and your affiliate programs, you should. Why? Even though it may seem like a lot of work, and it may take you time to build -- articles add a valuable commodity to your site -- content. Writing Articles Sells Books Are you a reluctant marketer for your book? Do you avoid the social and selling aspects of self-publishing and promotion?Discover the easy and free way to promote your book. It's still the number one top way--writing and submitting articles to other ezines and Web sites. Writing Articles to Boost Your Sites Traffic Two important factors that play a part in the rankings algorithm of leading search engines are content and link popularity. It can be expensive to make changes to your website, particularly if you have used a web designer to create your website, a cheap and effective way to boast your traffic is to write and distribute internet Articles. Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame. Think Bigger When Doing Article Marketing You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles of free quality back links to your website. You publish a small handful of articles and submit them to the major article distribution sites and then wait? but nothing happens or your results are depressing. Article Marketing: The Five Indisputable Rules of Author Bio Creation Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:Do you know what you're trying to achieve by writing web articles?Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc. Thinking in Articles I have a confession to make.I think in "articles.
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