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Article Marketing 101 - Article Writing Establishes You as an Expert
If you market online, whether it be your own information products or services or someone else's products (as an affiliate marketer), you need people both to see and buy your offers. But most people won't buy your product or service until they trust you. Trust comes only after you have built credibility with people. One way credibility comes is by establishing yourself in your market as an expert. You can become an expert in several ways: - by publishing original and unique content on your website - by creating and distributing an ecourse or ebook - by publishing your own ezine or newsletter - by publishing your articles in someone else's ezine Here is the secret to establishing credibility: Publishing articles and content in other people's ezines or on their websites. Search engines like good links anchored to solid content and searchers like to find solid content when they search for information. When you supply informative articles that meet the needs of both groups, search engines begin to rank your linked pages higher in their ratings, and searchers are happy because their questions were answered without a sales pitch. Bonus tip: If a searcher finds your article informative and helpful, she will often click through the link in your resource box to learn more. Don't forget the value in having a strong resource box linked to both more content and your offers. Writing articles for distribution should be the cornerstone of your online marketing efforts. Articles establish you as an expert in your market, and your expert status (and web presence) grows as others publish your content. Your articles serve both your need for exposure and others' need for good website and ezine content. How can you start? Write a batch of five or ten short (300 word) articles geared to your market and submit them! It's that simple. You can find a list of article distribution sites by searching online, but begin by submitting to these two: www.ezinearticles.com and www.groups.yahoo.com/group/business_articles. So get started! Jeremy M. Hoover owns Hoover Marketing, where he teaches affiliate marketing. Contact him at jeremyhoover@gmail.com with any feedback.
MORE RESOURCES:
Writing-Articles - Google News |
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So why don't you take advantage of it?Here are the 4 reasons why YOU too should start writing articles in Ezines to attract more visitors to your website:1. Article Content Sources For Article Writers - 7 Quick Strategies You Can Use Immediately As an article author, sometimes you can only pull so much out of your head before you need to turn to a system or a strategy for how to produce more original content.The following are (7) types of great content sources to help you produce your next batch of 100+ quality and original articles:Article Content Source #1: Old Ezine ArticlesThis includes your archives for articles that you sent your ezine from the past 10+ years. Ezine Publishers Want These 5 Things From Article Authors/Writers Want your articles to get picked up and reprinted by top name brand ezine publishers? While there is no shortage of authors willing to give their articles away for free with hopes of attracting ezine publishers who will pick up your article to send to their list as supplemental content or 'guest expert' - there is a gap between two very different types of articles:Type 1: Those That Get ReprintedType 2: Those That Get Passed OverArticle marketing can help you achieve fame, traffic, credibility, sales, referrals and much more, but not if your articles don't make it into viral distribution.Here are the top 5 factors that ezine publishers look for when they decide which articles to publish: 1) Does the article have zero self serving links in the article body? If so, good. Thinking in Articles I have a confession to make.I think in "articles. 10 Things To Remember When Writing Articles To Market Your Website Whatever you're selling, writing articles to distribute freely amongst webmasters is one of the best ways of getting yourself and your service known.Although I know nothing much about cheese, for example, I'm sure there are all sorts of ways an article could be angled. Marketing Your Home Business in Just 30 Minutes a Week It's all the rage. It's what everyone is talking about. Website Promotion - Writing Articles May Be Better Than Hiring SEO Firms It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A Writers Glossary (Part Three) Find definitions from Q to Z..
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