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Write Articles That Get Results
It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can:
Writing articles for local business publications, trade magazines, newsletters, and Web sites that reach your target audience can be a powerful piece of your marketing plan. But following through can be more difficult than it sounds, as many people hate writing or have a hard time just figuring out where to begin. Plenty of business owners and marketers hire outside firms or freelance writers (like The WriteShop, www.writeshoponline.com) to write articles for them, which can be a time-saving solution. But if you want to write your own articles, it can be tough to know where to begin. These five tips may help you stay focused and get the job done. 1. Narrow your topic. In each article, be sure to address only one main idea -maybe you focus on one problem your readers have, or one solution that may work for them. Trying to cover too many topics in one article just causes confusion. Whenever you find yourself going off on an unrelated tangent, turn that tangent into another, separate article for future use. 2. Write in conversational style. Keep your audience in mind and try to write for them the way you'd speak to them. For most business writing, an informal, conversational style is preferable, especially if your article will be published on the Web. Remember that you want your article to be accessible and understandable for your target audience. Shorter sentences and language that is easy to grasp quickly will have better results than long diatribes full of words that require a dictionary. 3. Offer genuine, helpful information. While your articles are tools to help market your business, they are not advertisements. Don't fill your articles with promotional material about your company, or your readers will quickly lose interest. Instead, offer them real insight, tips, or advice that shows them you know what you're talking about. Their interest in your company and what you can do for them will come; but for the sake of your article, focus on providing information they can use. 4. Be brief. Especially when writing for the Web, brevity is crucial. Before sending any article for publication, read through it several times and cut out any unnecessary words. For instance, the word "that" can be eliminated in most cases. Make sure every word counts, and every sentence is meaningful and helpful for communicating your main idea. 5. Distribute, distribute, distribute. Finally, writing an article doesn't do any good unless you get it in front of your target audience. In addition to publishing your articles on your own Web site or in your newsletter, consider sending them to publishers of print and electronic newsletters, and submit them to Web sites that publish articles on your topic. See the Resource Box below for ideas of specific Web sites where you may want to submit your articles. And remember to always include your contact information so that readers will know how to reach you. Hopefully, these tips will get you on your way to publishing plenty of articles that will get noticed and yield results. But if you'd like even more direction to get you started, contact The WriteShop for information about our inexpensive special report, "Article Starter: A Resource Guide to Writing Business Articles That Get Results." E-mail us today at info@writeshoponline.com. Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at www.writeshoponline.com.
MORE RESOURCES:
Writing-Articles - Google News |
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Publishing: Changing realities (I) When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. Getting Your Foot in the Door (Or How I Finally Got Published) This has to be the number one thing that most beginning writers struggle with - getting that first article, story, or book published. Before you start thinking that it's just too much work, or you just don't know the right people, let me fill you in on how easy it can be. What to Look for in an Article Submission Site Ease of SubmissionWith so many article distribution sites out there, it amazes me that some still require their submitters to jump through so many hoops. When choosing one, you should look for the process to be as pain free as possible. Website Promotion - Writing Articles May Be Better Than Hiring SEO Firms It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. Writing a Statement You have decided on a great idea and researched a publication, what's next?Before you write any part of your article you should write a statement. This will keep you focused and makes the writing process much easier and quicker. How to Use Articles to Increase Web Site Traffic! A simple technique to increase web site traffic is using articles.Just imagine? Hundreds, even thousands, of theme-related sites having one-way links to your site! What would that do for your web site? Would your page rank increase? How much of an increase in web site traffic do you think you would see?I can tell you from experience that it will blow your mind away. Ten Top Tips For Good Article Writing For Promotion Of Your Business Writing and distributing articles on the internet is one of the best ways to gain exposure for your business and gain new clients.Even those that have never written an article before can do it. How To Write and Publish A Successful Ezine Article The ezine article is of major importance to the world of Internet marketing. It is a great way of list owners to provide great content for free to there subscribers and an excellent my for internet marketers to get there name out there and get some exposure for there websites, free. Advertisements and the Freelance Writer Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas. Visibility, Credibility and Position Through Articles and Celebrity Testimonials A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. Do You Have the Characteristics of an Article Writer? In order to answer the question I've just asked in the title, I decided to interview myself. (Now there's a stretch). 3 Article Outline Essentials Most writers I talk with who experience "writer's block" do not get bogged down by the content of the article, rather they are stopped by the outline proper. Without an outline, there can be no article. 10 Ways To Generate Highly Read Article Ideas 1. Participate in chat rooms related to your targetedaudience. How To Master Article Writing To Get More Traffic If you are starving for traffic, can't seem to consistentlydraw thousands of visitors to your website each day and struggle to get them to buy when they get there - you canbenefit from this technique.For several months now I've consistently written and submittedat least 2 articles each week. Marketing Articles: Promoting Your Site Twice! I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!So how do you Market Your Site twice?Simple.. Writing Articles for Ranking I have seen the question asked so many times. How do I get links without having to resort to reciprocals? There are actually multiple ways but for the purpose of this article I will be discussing just one, writing articles. How Your Online Business Can Generate Loads Of Free Traffic From Articles The biggest challenge facing any online business today is how to generate enough traffic and leads for the business to succeed.By the time the online business owner is through with paying to establish their new business, there is hardly any cash left for the most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients for the new online business to take off. Articles That Sizzle - Top Ten Topics There's one key rule that every writer should understand before sitting down to write an article and that's "know your audience".Who are you writing for? A limited group of subscribers to a magazine about pig farming or a wider, more general audience?If your goal is to reach as many readers as possible, you'll need to know which subjects sell. What is a Ghostwriter and How Can I Find One to Hire? A ghostwriter, as one may think is not a writer from another dimension, but rather a well established writer who researches and writes an article on an assigned topic under someone else's name. Not everybody has the luxury of time and space to write their own content these days, thus giving the term ghostwriter a whole brand new kick. Article Marketing: Know your Topic Everyone knows an expert is just a drip under pressure. I want to share a little story, rather innocent on the part of one person that made a difference in the life of a rather well known preacher.
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