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Visibility, Credibility and Position Through Articles and Celebrity Testimonials
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson. Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business. The great thing is you can begin immediately to utilize the power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in the morning and by afternoon reach thousands of folks all over the world. Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter). A simple search on the Internet of your area of interest and the word newsletter in that search will bring up countless places looking for well-written articles. If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of the article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below) This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility. Another great way to gain massive credibility is through celebrity testimonials. Recently, I had the opportunity to write an article about Hot Rod Hundley. A former NBA All Star player, Hall of Fame winner and the Voice of the Utah Jazz, Hot Rod Hundley graciously shared his upbringing, some of his professional experiences and shared stories about his dentist, Dr. Scott Kiser. The fact that a well-known figure like Hot Rod, who is considered one of the greats in the NBA shared his experiences about Dr. Kiser is one of the best endorsements a dentist can get. To read the full article click http://www.greatsmilesutah.com/spotlight.htm Types of articles for promotions and publicity:
When asked to write an article you absolutely must make sure to keep articles at the length requested by the editor. If they ask for 500 words, then give them 500 words. They know exactly what they need and if you can accommodate them, there is a greater chance you will be asked to write for them again. They have specific areas in their publication they must fill and if you give them too much, or too little, you make their job more difficult. The idea is to make their job as easy as possible. Secondly, make sure the articles are well written. No typos, good sentence structure, no misspelled words. Although I consider myself to be a very good writer, with many of my articles I send my information to my editor to tighten up the information. Always submit your work by the deadline given. If possible, get it to the editor before their deadline. Again, this makes their job easier. Keep in mind that once something is in written form, there is no turning back. You never know how long the life of an article is, nor do you know how many people might see the article. That is why it may pay to have your own professional editor. Study the publication for which you would like to write. There is no point to write for a publication that doesn't reach your target market. Again, this is about gaining exposure within your market. When I first started writing for publicity, I would write for just about any publication and often on topics that, although qualified to write on, were not focused on the area I wanted recognition as an expert. I soon came to realize that this was a waste of time, money and energy. Now, being fully focused, I am getting extremely great results. I mentioned a byline. Simply put, that is the section at the end of the article that tells readers a bit about you. In many cases you will be allowed to include your contact information such as a phone number, email address and web address. If given a choice between the three, I will put the web address over the other items. My website can provide even more information about my company and the services I provide. Sample Byline
Copyright: © 2004 by Kathleen Gage Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. About The Author Kathleen Gage is a an award winning business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. She is the 2004 Giant Step Award recipient for business creativity and success. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com . Get Gage's FREE marketing e-zine by visiting www.kathleengage.com.
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Writing-Articles - Google News |
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9 Top Ways To Get Ideas For Your Next High Quality Article Thanks to recent information that leaked by Google within their US Patent Application 20050071741, we now know that quality content and incoming links are essential to the survival of your website within the search engines.Bottom line, you need to start to develop quality content. Write a Better Technical Article in Half the Time Good technical articles are challenging to write. They're time-consuming, demanding to research and hard to organize. Stimulate Your Writing With Some Creative Exercises Abandon your frustrations and get a fresh start by trying some writing activities to spark your creativity.Exercises in creativity can improve your aptitude as a writer and inspire ideas for new writing projects. Stick to the Subject and Your Readers Will Stay Publishing content on the internet is not a hard task. But, some days it is definitely not the easiest. From Idea To Published Book ... How To Self-publish The Easy Way! I've been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn't until just a few years ago that I decided to move into self-publishing. Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal projects. Articles: Why You Need to Write Them Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. Correct Formatting Maximizes Effectiveness of Online Articles Understanding the rules of correct formatting for online articles will assist webmasters in driving greater awareness of and traffic to their online enterprises.For online marketers, the difference between creating a widely-read article and one that ends up in a publisher's reject pile is often rooted in the principles of correct formatting and savvy writing. Publish Articles on Numerous Subjects and Attract More Readers Writers have one basic need -- readers. We all want more of them. Resource Box Rules: Winning Tactics Lets face it people use articles to send traffic to theirwebsites. But if their resource box is lousy and not wordedright they will get minimal, if any traffic. 5 Simple Ways To Get Ideas For Awesome Articles! 1. Participate in chat rooms related to your targeted audience. Powerful Article Marketing Tips If you have submitted your articles to EzineArticles.com you have made a wise choice. Tracking Your Articles Properly Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites. Not too mention it's always nice when someone finds your site and uses it within their newsletter. The Best Place To Submit Your Articles If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use.Some of the benefits of this amazing strategy include:-it's totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis. Leverage the Power of Article Marketing Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help build your reputation as an expert, but it takes time and patience. Creating Your Perfect Article Summary - 7 Tips What should be in your article summary? It's otherwise known as an abstract or article teaser. The purpose of your article summary is to entice a potential reader to read the rest of your article. One Space or Two? One of my subscribers writes 'I can't hold my tongue any longer.. Article Writing Made Simple A great way for self employed professionals to enhance their reputations is to write articles. But for many, the thought of writing an article calls to mind your school days of struggling to write a composition, trapped indoors while your friends played baseball without you. How to Promote Your Web Site by Writing Articles Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. How to Measure the Value of Your Article Marketing Campaign It's not enough to scatter your articles across the internet - you've got to measure what you're doing so you can be sure that you're getting value from your effort.Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your predefined article marketing goals, but you knew that already):Number of new of links to your siteThis is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines. 4 Effective Content Writing Tips Writing for websites -- content, as it is called -- is an important task for webmasters. Your site must be current, relevant, and interesting in order to attract and retain visitors.
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