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Microsoft Word Smart Quotes and Article Marketers Dont Mix
By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if you are only authoring your works for applications not relating to article marketing. When smart quotes are converted to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and/or other garbage code. When in doubt, don't allow your Ezine Articles to contain smart quotes: Most articles that are put into article marketing distribution eventually end up being sent to an email newsletter audience. Email newsletter servers have near zero-tolerance for MS Word smart quotes; they will not recognize them as valid ASCII characters (because they are not valid). They are a figment of the Microsoft ASCII imagination. In most cases they will show up as garbage code; thus making you, and your article, look like a real novice lacking proper formatting skills. At risk are: quotes, apostrophes, double dashes, and 3 periods in a row. This is what smart quotes looks like when properly displayed: "smart quotes" aren't very smart? This is what STANDARD quotes looks like when properly displayed: "smart quotes" aren't very smart... This is what smart quotes looks like when NOT properly displayed: â??smart quotesâ?? arenâ??t very smartâ?¦ Do you see the downside potential of leaving smart quotes in your articles that you put into distribution? Standard quotes use the lowest common denominator in the ASCII character standards world and this ensures that your articles will look great in any HTML or TEXT format. How To Disable Microsoft Word's Smart Quotes: 1. On the Tools menu, click AutoCorrect Options, then click the AutoFormat As You Type tab. 2. Under Replace as you type, select or clear the "Straight quotes" with "smart quotes" check box. Alternatively, you can copy your entire MS Word document over to a non Microsoft text editor (EditPlus, UltraEdit, TextPad, etc) and do a simple search and replace. Search and replace the smart quotes into standard quotes, apostrophe's, dashes and dots if applicable. Caution For Authors Who Do HTML Code For Their Articles in MS Word: Unless you have smart quotes disabled, it should be noted that smart quotes are not valid HTML code. Therefore, don't even consider using MS Word to do HTML code unless you have the smart quotes feature disabled. Article Marketing Smart Quotes Conclusion Smart quotes are best left for e-books, physical books in print, PDF documents and any non-HTML related document. If you want to increase the portability of your ezine articles, do the smart thing and turn off Microsoft Word's smart quotes or do a search/replace before you upload your next article to the web. About The Author: Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic EzineArticles.com directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
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Writing-Articles - Google News |
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If you're having trouble attracting new clients or visitors to your site then start with submitting expert articles to various websites and publications. 3 Reasons You Should Be Writing Articles To Promote Your Website Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. Publishing: Changing realities (I) When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. Handling Rejection Rejection is part of a writer's life. You must cope with it. Writing Articles to Boost Your Sites Traffic Two important factors that play a part in the rankings algorithm of leading search engines are content and link popularity. 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Yesterday I met a 13-year old boy with a devilish grin who told me he "makes a little money off his classmates sometimes.""How so?" I asked, intrigued. Why Keyword Articles Are Good for Your Business Content is an important component of your web site. Learning how to write a good article can make a huge difference in the response you get from your web site visitors. You Can Also Write I am sure that there would have been a moment in your life when you would thought of writing a poem, an article or a book. You may have not written so far BUT YOU CAN. Ten Essential Tips For Submitting Articles Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. They'll drive traffic from all over the net and show an excellent return on your time invested. Where to Get Great Ideas For Your Next Article There are times when I want to write an article to send out to promote my web site (or for my newsletter) and an article idea pops right into my head and then it's easy. Other times I'm stuck for anything to write about at all! Here are a few ideas to help get those article ideas flowing again and to get you "unstuck"!I don't know what it is, well I do, but some articles really stink but they still get read more than articles that are great but just with a poor title or subject matter. How to Create High-Quality Backlinks the Search Engines Will Love One great benefit of article marketing is the generation of high-quality backlinks.Simply put, a backlink is a link to your website from another website. 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