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Crafting Your Optimized Author Bio
Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. (Not all article directories allow your text to link... EzineArticles does though. From PR6 pages. Read their submission guidelines before you go text link crazy though...) No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard: - Make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway. - Make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course. - If you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative. - Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword. Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction. In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words):Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.First of all it's pretty flat. "Need help with article ideas?" Let's see... My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers." I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online. I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some people in to writing me. I do want people to send me article directories I haven't found, but I think that waters down my overall message, which is for people to write me with their questions. So I'm cutting that part out. In the third sentence, which starts "Garrett French is a search engine engineer," I'm changing that to say "Garrett French is a search engine marketing (with link to KeywordRanking) copy writer" which is more accurate and will throw a little link benefit to my employer. So my new and strategically optimized 65 word author bio reads: Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer for KeywordRanking.com and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.
MORE RESOURCES:
Writing-Articles - Google News |
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The Best Place To Submit Your Articles If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informative articles and freely distribute them to other webmasters and ezine publishers for their use.Some of the benefits of this amazing strategy include:-it's totally FREE and gets links to your website distributed to a huge number of other related websites on a permanent basis. How to Measure the Value of Your Article Marketing Campaign It's not enough to scatter your articles across the internet - you've got to measure what you're doing so you can be sure that you're getting value from your effort.Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your predefined article marketing goals, but you knew that already):Number of new of links to your siteThis is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines. 7 Steps To Writing Articles That People Just Have To Read This may come as a surprise.. What is a Ghostwriter and How Can I Find One to Hire? A ghostwriter, as one may think is not a writer from another dimension, but rather a well established writer who researches and writes an article on an assigned topic under someone else's name. Not everybody has the luxury of time and space to write their own content these days, thus giving the term ghostwriter a whole brand new kick. Jump From Unknown to Widely Quoted in One Week Start by Being QuotableIt's tough to stand out online. With millions of experts andwebsites on the Internet, what are your chances of gettingnoticed? Long odds, certainly. How To Write Persuasive Articles You may be wondering what persuasive writing has to do with articles. After all, you're not exactly selling something with an informative article, are you? Yes, you are. Personal Promotion Through Publishing One of the best ways to build credibility and promote your expertise is by publishing. Many of the greatest thinkers in history were able to build their reputation through their writing. Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas If you're writer, I am sure sometimes you may have run out of topics to write about.Here are a few tips on how to generate article ideas:1. What Posting Articles Online Did For My Google Page Rank In 90 Days Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directoriesI was happy just to get an occasional article written andwidely posted online. I assumed that was the point. Marketing Articles: Promoting Your Site Twice! I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!So how do you Market Your Site twice?Simple.. Incredibly Bad Articles Will Kill Your Credibility I've noticed a disturbing trend recently of articles suggesting that people write articles to send traffic to their websites, and enhance their credibility. In theory, the more articles you write, the more traffic you'll receive, the more credibility you'll have, the more sales you'll make. For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today Why do so many internet marketers waste their time on ineffective practices and outmoded techniques that stopped working before the start of the new millennium?There is one thing that matters (and one thing only) in the realm of internet marketing: Converting the random web surfer into a pre-qualified, pre-sold visitor to your website.Does Google Adwords pre-sell your visitors? No, not really. Interviews with Well-Known Ezine Writers #2: - John Colanzi MS: John, you must be one of the most prolific EzineWriters on the Web - I see your articles nearly everyday inthe article lists and in dozens of Newsletters. How longhave you been writing Ezine Articles?JC: I first started writing ezine articles around 1999. Getting Your Foot in the Door (Or How I Finally Got Published) This has to be the number one thing that most beginning writers struggle with - getting that first article, story, or book published. Before you start thinking that it's just too much work, or you just don't know the right people, let me fill you in on how easy it can be. Creating A Great Print Newsletter The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything - from the company's profile to promotions, home-order system and contests. Interviews with Well-Known Ezine Writers #1: - Bob Leduc MS: Bob, how important have Ezine Articles been inachieving your success in online business?BL: Very important! Most of what I learned 6 or 7years ago about doing business on the Internet camefrom articles written by others already workingonline. Today, most of my new customers and clientsare generated by the articles I write. Will This Be Your First How-to Report? You've got to start somewhere, but once you've created your very first How-To report and learned to develop your own research tactics - life will never be the same again. You can write a report on almost any topic you like, providing you have knowledge of the subject through personal experience or research. Writing Articles, But Still Not Getting Traffic? Your Articles Suck - But I Can Help! (Part 2) Last time on "Because your articles suck" - we discussed how to write effective headers, bylines (boy were those easy), and article summaries. Now it's time to move on to the body of the article and then the all-important resource box. Article Marketing 101: The Perfect Author Resource Box If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature). Article Marketing: Why 2 URLs Equals Watered Down Orange Juice! Are you an Article Marketer? If so, you know that it pays to write hundreds of articles and post them on the web with your URL attached to the bottom.But did you also know? When you include TWO URLS in the resource box of your article, you're turning it into watered down orange juice.
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