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Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in the top ten listings in your category (mine was book coaching) you are in good shape. This placement has put my web site URL on 4700 other sites with a link back to mine. With targeted viral marketing my sales are 30 times what I started with each month--now over $4500. Here's Five Ways to Get Search Engines to Boost your Ratings: 1. Makeover your signature file that goes out with every email you send. Include your fre.e report or ezine offer, your email, URL, and phone numbers plus a line with your product or service name on it. See more on this in my fre.e article "Top Ten Things to Do to Make your Signature File Sell" at www.bookcoaching.com/freearticles/article124.shtml. 2. Submit short articles to dozens of opt-in ezines who need content daily. Make a special offer in each signature file that relates to your article. Through a hyperlink, offer a free ezine with a free report by autoresponder. To get started, go to www.yahoogroups.com and subscribe to one of the opt-in ezines (no spam). 3. Rewrite your best list of key words and phrases you used for your Web site. Incorporate them into your excellent, well-edited short articles or tips. For more information go to www.goodkeywords.com or see my special fre.e report "Know Which Key Words Will Bring Targeted Visitors to your Web Site" at www.bookcoaching.com/freearticles/article-47.shtml 4. Submit to top Web sites looking for new content.. They want and need your information, because that is why people visit any site--for free information. Follow directions for each site. Many want a list of key words and a description. Others require your article by autoresponder. Four years ago, my URL was on 987 other Web sites. Today it's on 4700. Amazing viral marketing! 5. Makeover your Web home page. Place those top key words and phrases in the top half of this page and in the links you list along the bottom or side of your page. Search engines pick up these and you receive a higher placement. For instance, my top key words include: book coaching, eBook, ePublishing, self-publishing, Online promotion, Web copywriting, Free Publicity. Yes, you can buy key words and put paid ads in Google and Overture, but when I tried that I got almost 0 results and spent a lot of money. The above ways to boost your search engine placement are totally free. It's a building process this viral marketing, but if you are willing to stay a while, you'll get money results as well as becoming well known and trusted for your product or service. Judy Cullins ©2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
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Search Engine Optimization: What Is It? Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.If you want traffic to your website then you must Optimize your website for the Search Engines. The Search Engine Secret That Is No Secret At All It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google. 10 Costly Search Engine Mistakes to Avoid If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. Google Rank Cake 6 cups thick content mix1 jar word of mouth, whipped2 tablespoons meta tags1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir. The Importance of Correct HTML Syntax in Search Engine Positoning There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning. How to Make Better Use of Web Site Page Titles and META Data We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. Yahoo Listing Still Worth It? In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. How To Conceal Your Website's "Fingerprint" From The Search Engines The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people. The Easiest Way to Your Google Sitemap Google Sitemaps is a new tool for website owners and publishers, released by Google themselves. It allows you to submit a sitemap (a document that contains links to every page of your site) from your own homepage in . Google - PR & Backlinks Here are some observations that I have made recently:1. On several of my own sites, I have some pages with zero page rank despite having links pointing to them PR 5 pages on the same site. The Disease of Google Banning: Are You At Risk? Definition:Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites. Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Are You Making These Deadly SEO Mistakes? Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites. SEO - Are You Making The Search Engines Mad? If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result. eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices We at America Web Works find ourselves amazed at the amountof effort people spend trying to fool or manipulate theirpositioning in search engines. People seem to focus on theshortcuts to success and NOT on their Web site or the truevalue their content provides to their prospects.
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