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The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!
Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Follow these tips from the beginning and you'll see the benefits. 1) Not changing the title tag from page to page. A lot of people realize the importance of the title tag. But few sites change the title tag from page to page. If you have a large site with a lot of different pages targeting different keywords, then change the title tag to reflect the keywords of the particular page. Keeping the title tag the same throughout the site may optimize the site as a whole, but you are limiting the amount of search terms that you can use. The shorter the title the better, you don't want to get caught stuffing the title tag with too many terms. Just change it from page to page. 2) Not using a H1 tag. Use a H1 tag. Really. No, it's no 1996, but search engine bots love the H1 tag. They view it as "hey, this is so important, it's in the H1 tag." Everybody got carried away with putting neat graphics and flash on their site and have neglected this tag. In fact a lot of sites use a graphical banner where their H1 should be. While these certainly look good, search engine bots can't read graphics, they are just bots. Use the H1 tag and use your keywords in it. It will help the visiting Search Engine bot determine what your site or page is about. 3) Using "Home" as a link text. Everyone uses "home" as the text to link back to their index page. However, this might not be the best choice. After all, it is a link. We all know how important links are in search engine rankings. When you use the word "home", the search engine bot will chalk up another point to "home" for your site. Why not use a keyword as this text? If your site is about hubcaps...why not use "hubcaps" for the link text? This will help you in that it a)adds a link within your site using "hubcaps" and b) help the search engine bot figure out a little better what your site has to offer. You may reproduce this article on your website. We would appreciate a link back to our site lawyerlistings from you. This article may not be altered and links should be kept live. Richard Martin is a contributing writer at http://www.business-lawyer-corporate.com . The site is a collection of business lawyer listings.
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The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or MarketsA Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine. Link Popularity Explained and How To Build Links Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site. SEO: The Good, The Bad And The Ugly I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum. SEO = Search Engine Optimization, tips on successful page ranking One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005. Beating the New Google AdWord Rules with Blogs and RSS When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. SEM - Research Measures Success SEM - Research Measures SuccessSearch engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. PPC Advertising - The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. Google Sitemaps Explained - How To Use Google Sitemaps Three Ways To Index Your Site With Google Sitemaps[Difficult, Hard, And Easy]Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexingby Google. It is a quick and easy way for you to keep yoursite constantly indexed and updated in Google. Keywords, Choose Them Wisely By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress. Google's Siren Call - Is It Crashing Your Search Engine Marketing? It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. Whats Link Popularity? Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.Obviously in this day and age it's just about impossible to get to the top of the search engines if you have a new website from a standing start. Quick Keyword Research that Works!!! Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales. Agressive Linking Strategies Help To Get Your Site Noticed A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now. Five FAQ About Google PageRank Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index. Make Quality Content Your #1 Priority It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites. List Building vs. Search Engine Optimization It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. How to Make a Title Tag that Search Engines Will Love Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. Finding Profitable Keyword Phrases So you have a site concept developed that you are ready to start writing great content for.So what's the next step?It's time to develop your " master keyword list " which you will use to craft your WebPages.
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