|
|
|
|
 |
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results! Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines. So what should a webmaster do to give their website the best chance of ranking high in the search engines? All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results. (1) Choose your keywords carefully It's extremely important to set aside time to research your keywords. It's best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later. Try to choose phrases that are searched on frequently and if possible have a low number of competing websites. To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at Overture Search Suggestion Tool This will tell you how many times your keyword was searched on in the previous month (based on Overture's partner search engines) and give you a list of similar keywords. Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a "KEI" for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition. You can try this out for free on Wordtracker If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords. (2) Optimise your pages Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips. - Ensure that the Title of your page contains your keywords. - Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these. - Try to make sure that the first occurance of readable text on your page contains your keywords - Ensure that your keywords are mentioned in the initial paragraph of your page - Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans! - Use your keywords between the headline tags on your page ("H1" tags or H2/H3 if H1 is too big) - Occasionally bold or italicise your keywords - Make sure that links pointing back to each page on your site contain the keywords for each page - Give all your images an "ALT" tag and put your keywords in here too - again, don't overdo this - Try to put some of your keywords in your outbound links (3) Start Linking One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites. Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you. Now go to Link Popularity Checker and put the URLs of the top three sites into the linking tool, along the URL of your own site. Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords. The best ways to get links back to your site are: - By writing articles related to the subject of your website and getting them published on the internet - Reciprocal Linking with other related websites - Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it) - Submitting your site to directories. Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords. (4) Add Content Regularly Another thing you may have noticed is that top ranking websites have lots of content. Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines. If you don't have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and you'll have your pick of the 18 million results that it returns to you! To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly. Suzanne Morrison is the webmaster and owner of http://www.homebiz-direct.com To learn more about how to promote your website visit her Beginner's Guide to Internet Marketing
MORE RESOURCES:
SEO - Google News |
|
|
|
New Free Online Tool for Keyword Research I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website. 8 Essential SEO techniques 1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag. Get More Cosmetic Surgery Patients From The Web It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. Google is Quickly Changing... Google is quickly changing.. Non-Reciprocal Link Building For Higher Search Engine Positioning Non-Reciprocal Link Building For Higher Search Engine PositioningBy Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links. Keywords are the "KEY" to a Popular and Profitable Web Site Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for. How to Pick an SEO Firm If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.1. Learn about the Google Search Engine Tools Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time. Dont Get Banned by Google There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually. Search Engine Optimization: Get the Low-down Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about. Article Marketing: Fox in the Competitor Hen House or Chicken Little? I recently was asked by an author to remove a free contentarticle from a client web site where we had posted it (withseveral others from different authors) to increase topicalrelevancy at a site that fit the article perfectly.This article was submitted to free web content list archiveswhich I'd found online. Whats All This Hype About Links? What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. Pay Per Click Versus "Organic" Search Engine Listings - The Pros and Cons and Best Uses for Each What's the difference?For those who aren't quite clear what the term "natural" or "organic" search engine-listing means, they describe the "editorial" search results on any particular engine. These results are professed to be non-biased - meaning that the engine will not accept money to influence the rankings of any individual sites. The Best 7 Steps To Get A Top Google Ranking Guaranteed Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page. How Do I Improve My Web Site Conversion Rate? Part 1 Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website. Search Engine Optimization Tips For 2005 - Part Three Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. SEO India: Tips & Techniques SEO is all about "Individualism"According to me SEO is not only getting rank for keywords (Of course that is the primary objective) but apart from ranking your objective should be "Conversion" getting "Sales" (No matter if its personal site or clients site)SEO Steps:1. Understanding Business. Search Engine Marketing 101 For Corporate Sites When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google. Do Not Drop Your Web Site Off the Search Engine Cliff If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. PPC Advertising - The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
|
|
||
|
2007 Copyright InstantFileDownload. All rights reserved.
|
