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Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success. Think of each method as a vehicle that carries the greatest cargo in the world. That cargo is your business, your product, and the word you want to get out. Now.... So you're thinking, "show me how to set up these things and get traffic coming in!" We'll get to that, but imagine if you go to all the trouble of rewriting ten of your web pages, setting up a blog, writing some articles, buying some text links, syndicating your site over RSS, and you flip the switch and everyone hears you... But then surprise! Your audience feels like they're watching an old, dubbed Karate movie... the words come in English three seconds after the guy moves his mouth...in Chinese. Your new parade of eager visitors turns away and never comes back. Then you'd hate me, the Internet, your old first grade teacher... and we don't want that! So before we start adding marketing bells and whistles to your site, lets focus on the secret ingredient they all share, the solid foundation... super, juicy, colossal content! And, you can start drafting that immediately. Great Content- What Makes It? Is there a site you visit nearly every day? Why do you go there? Do you learn something or take back some knowledge? Guess what... the site has "good" content. In terms of business, you're probably on the web researching, buying, or selling something. The Internet is all about information exchange. In whatever vehicle it's delivered to you, if the information is simple to find and well packaged in easy to understand, bite size pieces, you're happy. And you'll probably go back to the same place when you need more of that information. In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package. So then, on the surface, your packaging should be: Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet. Great Content- How to write it That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in. Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect. Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more. That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities. Great Content- Thematic Essentials Great Content- Mechanical Essentials How to keep it fresh and keep your audience Concluding Thoughts... Internet marketing takes time, perseverance, and practice. A ton of all three. If you are swamped with work and honestly can't commit, hire someone to help you or do it for you. You wouldn't allow a brochure to be printed with spelling errors and bad photos. Your online presence is no different. Now that you're working on writing, next time we'll learn how to encase your content in some of the latest Internet marketing methods. I'll show you how they really can increase links and get traffic flowing. In this series we'll delve into details about the pros and cons of each method, and how you can start using each right away to increase traffic and links. Start writing and revise, revise, revise! See ya soon! John Krycek is the owner and creative director of http://www.themouseworks.ca. Learn more about search engine marketing and web design and development in easy, non-technical, up front English!
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Get Traffic You Need - Make Your Links Work So you have built a nice web site with good solid content and now want to start selling your products or services.Search Engine Optimization (SEO) is rapidly becoming a dying art. New Site and Sandbox: How to Get Rid of It You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. Your PC can Contribute with Google Compute Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. Duplicate Content Penalty - How to Lose Google Ranking Fast! Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet. Getting Listed in the ODP, Google Directory First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ. Keywords, Ranking, & Search Engine Optimization Fun I am a Search Engine Optimization newbie. I have read alittle on various forums, browsed a few articles, and readthrough The Affiliate Masters Course (Ken Evoy) a couple oftimes. Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. Reciprocal Links to Boost Link Popularity ? Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results. Absolute & Relative Links How Do They Rank? The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.Absolute: You use the entire url pointing to the designated page. SEO Tips for Google Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. SEO Training - Avoid Making this Costly Mistake! SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). More Hits are Good for My Website - A Myth You Should Avoid I hear this all the time. "I can get you listed on 100,000 websites for $29. Seek Engines: What If Seek Had Bumped Out Search? In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity. SEO and Directories If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. Link Popularity Pitfalls As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. What Makes The Perfect SEO Firm? SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Tread Towards A Successful "Internet Research" Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost. Opinion - Search Engine Success This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial.
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