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Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge. Along the way I was thinking this would be really neat to see, a lot of companies doing the same things really, and to see how they play together. What a shock. Same old tech business, competition running rampant, and it was really apparent at the iP******* booth where I met a guy who asked me what I did, I told him SEO, Internet Marketing, PPC, and before I could say another thing he says to me "Have a nice day" and walks away. WOW! Warning. Don't do business with those guys! Look. In this business we're in, we're out to provide services to clients. We do it at different levels. Some of us deliver what the clients expect and we do it because we manage those expectations appropriately. Other beat the crap out of their clients wallets and deliver diddly-squat to them and then gripe when the customers ask for a refund. Some promise to deliver submissions to over 100,000 search engines for $29.95, take the money and then run for the hills never to be seen again. There's a lot of folks doing BAD business out there. So why is there so much competition in our field? FEAR. Yes, that's right, an F-Word that does not end in a "k". FEAR of being beaten, fear of sharing the pie. Well I am here to tell you that in the last 2 years I have built a successful business that now is on the verge of several contracts of more than 2 million dollars a piece for SEO. How? Because my business is 100% referral. Is all of that cash? No. Why not? Because it's equity in other companies. Cash is not about building wealth. It's about blowing the ever-loving-wad when you get it and living on the edge. Equity is about building long-term wealth and finding ways to get into companies and provide a legacy for the future. There were about 6 companies at SES that I saw that were not afraid of the cooperation model of sharing business. I have their cards in my hand and will be contacting them to get them a piece of the pie that I speak of. Believe me, in today's world, with over 68 million domains registered, there's more than enough for all of the great SEO, PPC & Internet Marketing companies to pool resources and stay busy for the next 10 years and beyond. How do I know? Because the market is not slowing down, the information age is still with us, but it's how that information is delivered to our clients that makes us needed. We ensure that it's delivered in a correct, concise fashion, and we market to users who need us. So get over the FEAR, and next time someone approaches you and says they do the same thing as you do, embrace it, congratulate them on their successes, and even offer a tip or two. When they use that tip and it helps them close that deal they've always wanted, they'll remember you, and perhaps refer some business. Pay it forward. Great movie...great mantra. I got a lot of that at a place called the IBI Free Enterprise Forum where I now teach. www.ibiglobal.com is the link to that place. And I hope at the next forum when you see me, you'll tell me you read this article and it inspired you to take your business into a world of cooperation and sharing. I wish iP******* no ill-will, just suggest that they change business. Because you never know who you're meeting at these events, and I was in search of a partner for just one of my million dollar contracts. Obviously you're not my choice. Best to all, and thanks for being at SES. Michael Murdock, CEO Former Lead Macintosh, PC & Unix Systems Engineer at PIXAR Animation Studios. Now runs DocMurdock, a highly successful website optimization & internet marketing company. Has helped companies make literally billions of dollars on the web due to recommendations and consultations that allow for changing of service models. Stresses cooperation, not competition and teaches at a Free Enterprise Forum in Los Angeles, CA.
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HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. The Great Search Engine War, Where Content is King When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. 7 Search Engine Optimization Strategy Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking. Googlebot Wont Go Home I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again. The Secret Benefit Of Search Engine Optimisation: Increased Usability A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Link Popularity In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1. SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. London Bombings and Number Patterns Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events. Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities There has been endless webmaster speculation and worry aboutthe so-called "Google Sandbox" - the indexing time delay fornew domain names - rumored to last for at least 45 days fromthe date of first "discovery" by Googlebot. This recognizedlisting delay came to be called the "Google Sandbox effect. Tops In Toolbars? Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. Does Google Hire Mad Scientists? Online search giant, Google, often tests the waters for newservices by rolling out a "beta" (first) version of an ideato gauge public reaction.By employing this strategy, it's easy to imagine a buildingfull of creative, "mad scientist" types cooking up thelatest and greatest online gizmos. Search Engine Metrics: Organic Search vs. Paid Placement Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Do-It-Yourself Search Engine Optimization Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. The Secret To Getting Indexed In Yahoo Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. Google, Adsense, SEO, and How It All Works Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. Forget SEO - It's All About Conversion! Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. An Ethical Alternative to Doorway Pages Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www. Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well By now, you know that to rank well in the Search Engines,you need to have the keyword in your URL's directory nameand filename, if not in the domain name as well.So, if you want to target a keyword, say, 'Woolen Socks', thebest way to do it is (a) to have a domain name that containsthe word 'woolen socks' in it (like: BuyWoolenSocks. Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same.
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