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Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your website is develop relevantkeywords that are not too competitive yet generate targeted traffic to your website. It's called keyword optimization. Why is it important? Because Keywords and keyword phrases do a coupleof things for you: - With the right keywords, you will attract the viewers most interested in the items or services on your site. - You will rank higher in the search engines for yourchosen keywords, saving you thousands of dollarsin advertising. It all starts, however, with the best keywords that pertainto your product or services. When selecting keywords you should select 1 perhaps2 of the most relevant keywords for each page of yoursite. I suggest using no more than two keywords per page, preferably one. Why? Because search engines strive to deliver the most relevant pages for the search term entered. The more focused yourpage is for the search term, the more relevant the search engines will find your page. The more keywords you use,the less focused your page becomes. How do you find keywords that your target audience will use? - Think like your readers. Take yourself outside your sitefor a minute and think about how you would find the products or services you are selling. - Use Overture's Keyword Selector Toolhttp://inventory.overture.com/d/searchinventory/suggestion/Type in your most basic keyword and it will show you thevariations of the search term and also the count of how many times that term was entered in the search engine. - Think of phrases as opposed to one single word. If yousell clay pots, think of keywords such as painted clay pots,or clay flower pots, large clay pots, buy clay pots. Use descriptive words when brainstorming phrases. - Ask your relatives, kids and friends what they would type in to find your products. You would be amazed at the greatideas that can be generated. For example, I asked a teenager once what he would type in to find shoes online andhe said 'nice kicks'. As of this writing, Overture's keyword selector tool showed a count of 12130. Hmmm, never would have thought of it on my own. - Use a thesaurus or Webster's dictionary to findsimilar words to your chosen keywords. Consider allforms of the word. For example, for the term supply thereis supply, supplies, supplier, supplying. Thinking of allforms of the word help a great deal in brainstorming keyword ideas. - If you have a website already, place a search engine on your site. This would be a search engine that you put on your site that searches only your site such ashttp://www.freefind.com/. This will help you collect dataon what keywords users are using. Once you've collected a good list of search terms you can use this to help you determine the best keywords. Along this same line, you can also use your website server logs to gather information on the keywords used to find yoursite. Once you've made a list of the best keywords and keywordphrases, you will need to determine which ones are the best. Your challenge is to find keywords that have a high usage countbut appear on the least amount of competing web pages. Wordtracker.com is an excellent tool for helping you achieve this. Wordtracker's 'Keyword Effectiveness Index' (KEI) will provide you with the number of times a keyword is used alongwith the number of competing web pages. The higher the KEI, the more popular your keywords are, and the less competition. This means a better chance for you in getting to the top of the search engines. Finding the best keywords and keyword phrases is an important part of your marketing mix. Find the correct keywords and buildyour content around them. Elizabeth McGee strives to help webmasters and business ownersfind trusted marketing tools while also offering tips, stragegies and information for online marketing. Sign up for her FREE newsletter by visiting her site at: http://www.pro-marketing-online.com
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Why Search Engine Marketing Has A Passion for Web Site Usability Watching a recent football game, I imagined two very different teams: one called ??The Horders?? and the other, ??The Hunters??. In the game, it takes planning and skill to carry a football a few yards. The Life Blood of Internet-Based Home Businesses...Search Engines Anyone involved in an Internet-based home business will soon cometo recognize the importance of search engines as a vehicle toattract potential customers.Since the inception of Google in 1998, the popularity of using search engines has increased dramatically. Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It? Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe. Five Tips to Improve Your Chances with Google et al. "Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. Design A Spider Friendly Site To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. MLM and SEO - Bad Business! No Business! MLM has been around way before the Internet. It is a few steps above a chain letter. Search Engine Optimisation: The Soon to be Impossible Dream! There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable. Search Engines The Masters Of The Internet Universe - Part 3 This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Absolute Top Five Search Engine Marketing Myths Uncovered! It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground. Easy And Simple Steps To Get Listed In Search Engines Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. LSI and Link Popularity When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. Why You Need a SEO Maintenance Plan A search engine optimization maintenance service plan willensure that your site will continue to increase in itsrankings, attract more visitors and make more sales. It'snot enough to simply design your web site, have itoptimized for the search engines and expect it tocontinually rank well. Google Rankings -- Achieve Top 10 Rankings with Free Tools In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. Forget SEO - It's All About Conversion! Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. High Google Rankings: Frequency vs. Positioning There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. Why Top Search Engine Placements Never Move? #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them.. The (Not So) Shocking Truth About Getting A High Search Engine Ranking I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Link Popularity: Why Its The Best Investment You Can Do For Your Business More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites.
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