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How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. All of those folks trying to "beat the system" with doorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm. Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's primary customer. People using search engines to find information will always remain Google's #1 priority. Think about people using search engines for a moment. Wait, forget about them - think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddball, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them? If you're not giving them what they want, they probably won't give you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at the same time. So what is the one thing thing? Provide content. Content is King and content means articles. Content means the information that addresses that web searcher's issues and needs. And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions of search results, even for the most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all the keyword stuffing and optimization you can do. All you have to do is write a short (400-800 words) article on any topic that might be of interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of the handy tips and tricks you know. Your tips and tricks don't have to be the "magic" of your offering. You don't have to give away the store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know the fundamentals. Through your articles, you will be the expert who shows them the ropes. Imagine how much this elevates their opinion of you. You become an instant guru. You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them. For instance: I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain. I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 per month for a full-featured sales force automation and lead management system that I can get to from any computer with internet access. Like my American Express card, I don't leave home without it. I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my clients. Their paid service is about $400, but I've always been happy with the results from their free version. Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy. After all, how many people don't even know that www.articlemarketer.com is a tool they should be using or that salesforce.com offers a web based lead management SFA offering? When they read my article, they get valuable information about something they can use right now to get more traffic, find more prospects, and increase their sales volume. They are satisfied. Then the magic happens. When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic to my site. Not just any old traffic though. The people coming to my website are pre-qualified. It's what Ken Evoy says is crucial in selling online, these visitors are "open to an offer" from me. They have already proven to have an interest in what I'm talking about, and they already feel somewhat comfortable with me, my style, my approach, etc. When they arrive at my web site, they get a lot of information absolutely free. They can also purchase things I have for sale. I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters. Of course, it's not that expensive to buy an ad in a newsletter - but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, there are hundreds of thousands of ezines published on the web and in print. However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website. That link shows up in newsletters to be seen by your prospective customers. You also get permanent links on websites - something else that the Google Patent identifies as important when ranking sites. So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door. Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at http://www.simplifiedselling.com.
MORE RESOURCES:
SEO - Google News |
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New MSN Search Engine: How Good is it? If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. What You Can Expect From Search Engine Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. Search Engine Optimization - Enhancing Web Site Visibility I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. 10 Steps To Higher Search Engine Positioning There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. DIY SEO Part 1. Wordtracker for keywords. SEO India: Tips & Techniques SEO is all about "Individualism"According to me SEO is not only getting rank for keywords (Of course that is the primary objective) but apart from ranking your objective should be "Conversion" getting "Sales" (No matter if its personal site or clients site)SEO Steps:1. Understanding Business. The Disease of Google Banning: Are You At Risk? Definition:Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites. Internet Marketing and SEO Have you ever seen any email offers of getting you to the top of search engines guaranteeing top rankings. Like anything in life there is no quick result without hard work. 6 Ways To Attract Search Engines To Your Website More Often Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently. Submit All Of Your Pages And Watch Your Traffic Grow Everyone is looking for "secrets" about how to get more qualified traffic to their web sites. What I'm going to share with you is no secret, however it is not practiced by very many companies or individuals. Increase Your Search Engine Ranking There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue.I did once upon a time until I realised its not so bad after all! I am here to tell you - the time has come to face your website! A high search engine ranking as you can manage for your website is essential to get any free visitors rather than burn your wallet on pay per click such as adwords for example. 5 Simple Steps to Great Search Engine Rankings Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Your Online Home-Based Business Can Lead To Search Engine Stress As a member of several search engine optimization forums, Ihave recently noticed (especially since Yahoo recently decided totry their hand at competing with Google) that the stress level ofmany webmasters has gone way up. This applies not only towebmasters involved in Internet-based home businesses, but to webmasters in general. Introduction to Google Page Rank (PR) For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit). THREE Secrets to High Search Engine Rankings the Easy Way! Let me guess, you've read article after article on howto FINALLY get your site ranked at the top of the searchengines. In fact, your mind is probably spinning with info and now you are just flat-out confused. Search Engine Optimization Techniques Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Site Maps: A Force To Be Reckoned With Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking). The Need of Popularity In very simple words, the link popularity of your site meansthe amount of links coming to you from another sites.Every major search engine heavily weighs the link popularityof sites when ranking sites. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. How To See What Pages Of Your Site Google Has In Its Index There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
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