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Optimizing Your Website


Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.

Basically, SEO is a marketing strategy for your site. To be included in the top ten search results of an impressive search engine/directory guarantees a return of investment. Search Engine Optimization can be viewed as a new form of publicity for a website which secures definite visitors and targeted traffic for your site.

There are various Search Engines in the net today. The top rated search engine is Google. It is a prestige and good practice of SEO to be included in the top ten list search result of Google.

Google and other search engines use a crawler to search for the site most relevant to a certain category or field. Google's crawler is called a spider. It is a bot designed to crawl websites for keywords and site linkings. It has developed their Googlebot to be pretty efficient and fast.

Directory and Search Engines

Directory and Search Engines are two different entities. But to the average user, the look and feel is the same. But for a website owner interested in optimizing their website, it is important to distinguish between the two.

Whereas the search engine uses bots to crawl websites, Directories are searchable databases of websites that are categorized, reviewed and ranked by humans.

Yahoo is the most popular Directory listing on the web. Another important directory is the ODP or Open Directory Project. One emerging Search Engine is the MSN Search, you can watch out for its launching soon.

Once, website submission was a good way for your site to be visible on a search results rank of a directory. But website submissions for some directory listings may require fees and does not even guarantee a high ranking in the search results. It may take them long to approve the submission and the visibility of the site in the search ranking will still be dependent upon the keywords and site links. A good marketing practice for your site is just to optimize it. Optimizing your site may require extensive research on relevant keywords to be used in your site, optimizing the content, and A site can be optimized for search engine/directory listing through many ways. It can be with the use of keywords in the title and description fields of your Meta tag and through site linking. A search engine's crawler uses these leads generated by a user's query to look for the most pertinent site related to the query. So a good practice of SEO is to custom tailor your sites's content and reflect this on the keywords visible on your site. SEO is not only dependent on the keywords your site has. The freshness of the contents also counts. It is advisable from time to time to change the look and feel of your site.

Gina Marie Capatar is the head writer for Isnare Outsourcing Services . She does freelance Content writing jobs and Technical Writing Jobs. You may see some of her sample works at the Isnare Outsourcing Services Portfolio .


MORE RESOURCES:

Search Engine Watch

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Bruce Clay, Inc. Releases New Free SEO Tools
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Both tools compile select data from Google, Microsoft and Yahoo! and put only the most useful SEO information within easy reach. ...


Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution
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SEO is like a foundation for all websites,” says Jennifer Lin, Marketing Director at Baytech. “Keep in mind that SEO is optimizing a website for better ...


USA SEO Pros beats recession lows
BigNews.biz (press release), MA - 12 hours ago
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Search Engine Land

Considering In-house SEO? How to ease into in-house SEO Smoothly
Search Engine Land, CT - Jan 7, 2009
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Search Engine Journal

SEO & the Value of User-Generated Dictionaries
Search Engine Journal - 1 hour ago
I have already blogged on using dictionaries for keyword research. Most of the online resources mentioned in that post are based on traditional English ...


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Practical Ecommerce (subscription), Grand Junction - Jan 7, 2009
In this Ecommerce Know-How, I will briefly define search engine optimization (SEO) and information architecture (IA), describe one of the many places where ...


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Indianapolis SEO, www.IndianapolisSeo.com, a Web design and search engine optimization firm is launching the new website for PJ's College of Cosmetology ...


BizAtomic Launches Version 5.1 of its SEO Optimized E3 Ecommerce ...
Emediawire (press release), WA - Jan 7, 2009
St Augustine, FL (PRWEB) January 7, 2009 -- BizAtomic.com, a leading provide of Ecommerce Websites and SEO services, today announced the launch of version ...


An overview of SEO Process
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SEO process begins from choosing your domain name for your website. It depends on the product or the services which you offer in your website. ...

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