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Everything You Wanted To Know About Google -- But Were Afraid To Search For!
(A Reflective look at the little search engine that soared!) All knowing, all seeing, ever present! Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. All the while, cementing its position as the only real facilitator of the world's collective intelligence. Can you remember a day when you have not Googled? But Google's reach doesn't stop with the mouse or the cursor. It has moved beyond the computer screen, snapping up resources, sites, and people at a frighteningly steady pace. Perhaps, the first indication Google wasn't just satisfied with staying within the wired confines of the world wide web was when it partnered with universities such as Harvard, Oxford, Stanford and others, to scan and index the contents of their libraries -- then making this material accessible through Google Print. Then it casted its aspirations heavenward with the introduction of Google Maps and Google Earth. Mapping services that bring the world's geographic information into view, it is as if Google had literally ascended, watching us from far and near, tracking our every move as well as our every keystroke. Even using satellite imagery to provideit with eyes in the sky; leading one to wonder, from those lofty heights can divinity be far behind? All kidding aside, Google, whether it wants to or not, is developing a god-like reverence in the eyes of many. But is this such a leap of faith? Is the idea of Google as a god-like force in our lives so preposterous? so ludicrous? so sacrilegious? In prehistoric times, pagans used to worship the sun gods. Ancient Egypt, Greece and Rome all had their gods who satisfied the basic human need we have to believe in a superior being or force. They even raised ordinary humans who displayed unusual courage or bravery up to a god-like status. Are we now entering into a new post-modern pagan era -- will we be worshipping at the feet of Google? Not really, we treat all our knowledge givers with respect, some even reach a god-like status. We raise them up above the crowd, give them special meaning or reverence in our lives. Humans have been doing this since we stood upright and walked on the plains of Africa. The shaman or high priest of ancient times -- holders of the secret rites, holders of a group's history or knowledge; we show these people respect and we elevate them to a higher status. Google falls into this category. And Google does deserve some respect, as far as the search engine market goes, whether it's wearing a halo or a cursor -- Google is still the only game in town.According to Alexa, a company that tracks web traffic, the top three sites on the Web are 1. Yahoo, 2. MSN, and 3. Google. However, when you compare where people go on these sites -- search.yahoo.com accounts for only 9% of Yahoo's traffic and search.msn.com only 7% of MSN's total traffic; whereas most of Google's traffic is search traffic. This is a big distinction. And what about the purchasing power of these search engines; latest data presented by Score Networks, Inc. shows MSN searchers at 48%, Google searchers at 42% and Yahoo at 31%. That is Google searchers were 42% more likely to purchase online than the regular Internet user. Another aspect of Google's commercial might is its online advertising system. Through its Adsense and Adword programs, Google has commercialize and monetized most of the web's free content. Depending on your opinions or stand, this may be good or bad. Regardless of viewpoints, Google has been more than generous with sharing this ad revenue with all concerned parties -- content providers, web writers and journalists, professional bloggers, ordinary webmasters and marketers -- all have reaped the benefits of these programs. If you feed it with fresh high quality content -- Google will take good care of you! In many cases, it can be argued that Google is subsidizing or facilitating the creation of quality content on the Net through its Adsense program. Google's dominance of all aspects of the Internet is also taking on a god-like force. It is acquiring and building at an almost god-like speed. Google Acquisitions include:Outride, Blogger, Neotonic Software, Applied Semantics, Ignite Logic, Genius Labs, Picasa, Keyhole, Urchin software... how did all this madness start? Initially called BackRub, referring to the way it back linked to web sites, Google was founded by Stanford graduate students Larry Page and Sergey Brin. Google, the name itself is a play on the word googol, and refers to the number represented by 1 followed by 100 zeros... opened its doors on Sept. 7, 1998, in Menlo Park, California. It had a corporate staff of three. In 2004 Google offered its IPO with a price per share at $85. By June 7, 2005, Google was worth $80 billion, making it one of the world's biggest media companies. Perhaps, one of Google's most brilliant (some believe absurd) moves, happened just recently. It has applied (via Nelson Minar, a Google Engineer), for patent rights to transmit ads through RSS feeds. Few people know, even more won't believe, but the Internet has undergone a fundamental shift in how information is exchanged on the web. RSS stands for 'Really Simple Syndication' and was first popularized by blogs because blogs use XML and RSS feeds to syndicate their content. Don't come to us, we will deliver. People can view a site's contents through RSS readersor an RSS equipped browser without actually going to the sites. RSS will revolutionize the Internet. Microsoft in its Longhorn Statement has announced the next version of Windows will have RSS integrated into its Operating System. RSS applications, under the Creative Commons license, will change the way we use our computers and the Internet. Google, if it is successful with this patent application will build on its already god-likestatus. The stakes are enormous and Google knows it. This patent could put Google directly into the mix, but the rewards are beyond belief! And that's not all, there are rumors Google may be developing its own RSS powered operating system and browser. Why not, it has the resources and financial clout to easily carry out such an undertaking. Google is already the owner of the domain name "gbrowser.com"! One can only wonder, is Google positioning itself to not only be the brains of the Internet but also placing itself into the very core of the nasty beast? Does it desire not only to be a mega hub, but also to be an innate part of the whole structure?Positioning itself, in essence, to becoming the web's nervous system. Any movement of data, information, or commerce on the Internet will have to pass through and be affected by the Google Factor. More or less, cementing Google's influence on the whole scheme of things. And in the process, further weaving Google into the very fabric of our lives. Now if that's not God-like, nothing is. Everyone is profiting for Google, find out how you can too! Click here: Google Cash File. Get a Free Desktop Calendar & Planner compliments of the Author and DATEwise. Copyright © 2005 Titus Hoskins
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Whats with the Competition? Ever Heard of Cooperation? I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge. Google Sitemaps: 7 Benefits You Cant Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about. Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. Getting Specific With Local Search Engine Optimization Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines Do you have a website that has little or no rankings inthe major Search Engines: Yahoo. Msn, Aol, Netscape,Alltheweb and Google?Are you making little or no sales because you're gettinglittle or no traffics?Welcome to the club. Google Ban - How Not To Get Banned By Google! Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips. "Web Content Management System fr Window": Search Engine Typos Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know. Google - A Bit of History The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Gaining Additional PageRank Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. Search Engine Optimization (SEO) - Fix Your OffPage! Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. SEO Basics - 8 Key Strategies For Online Business Success The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success. Search Engine Rankings for Beginners Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The Changing Face of Search Engine Optimization With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. Press Release + PRWeb = Top Google Rank... True or False? I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail. Search Engine Marketing: Choosing Keyword Phrases Selecting the right keyword phrases is the key to a successful search engine marketing campaign.Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. Content Management Systems Eyeball SEOs Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. 10 Ways to Tackle Keyword Research and Selection You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:1. How To Start An Internet Business - Meta Tags and Keyword Density Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Banned By Google And Back Again The date: 29th July 2005. The time: early morning.
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