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Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases. Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. However, offpage optimization is far more effective WHEN onpage optimization is in place. Onpage optimization is not difficult. It does however take time to make sure all the pieces are in place. Onpage optimization should occur not only on the main web page of a web site, but on every single content page within that site. The very first question to ask when seeking to optimize a web page is: What keyword(s)/keyword phrases is this page targeting? This article will not explore how to find keywords, it assumes you already have keywords chosen. For this article, the following phrases will be used as an example: designer argyle socks, plaid socks, paisley socks. Of the three phrases, "designer argyle socks" will be the primary phrase used for optimization. Below is a list of onpage elements in which the keywords need to be placed: ** Keywords in the TITLE tag(s) Every page should have TITLE tags. TITLE tags appear on the status bar above the menu bar in a web browser. The TITLE tags for the main page of your web site should look like the following: TITLE Supersocks.com - Designer Argyle Socks | Plaid Socks | Paisley Socks /TITLE Generally the formula should be: website name - keyword|keyword|keyword. Avoid using articles and conjunctions like a, the, and. Use the pipe(|) or dash (-) to separate keywords. Do not "stuff" your title by repeating your keyword phrases over and over. Search engines will ban sites for such practices. ** Keywords in H1 or other headline tags Somewhere near the top of the page place your primary keyword phrase within h1 tags. H1Designer Argyle Socks/H1 The combination of the TITLE tag and H1 tag effectively act as titling tags for your page. The search engine spider will begin to see pretty quickly what your page is about if these two tags are in place. ** Keywords in the body copy Use your keyword phrases throughout the copy of the body of the web page. Use them in natural ways. Do not overuse your keyword phrase. Avoid using hidden text. Try your best to include your primary keyword phrase at/near the beginning of your copy and at/near the end of your copy. Once, and only once, make sure your primary keyword phrase is bolded. ** Keywords in ALT tags Many suggest that the alt tags on your images should contain your keywords. Be careful. Some search engines see that as spamming. If you do it, don't over do it. ** Keywords contained in the URL or site address, e.g., http://www.keyword.com/keyword.htm If the primary phrase of our web page is "Designer Argyle Socks", then the name of the actual HTML file would be designerargylesocks.html, designer_argyle_socks.html or designer-argyle-socks.html ** Keywords in the META NAME="DESCRIPTION" Meta tags are getting used less and less by the search engines. However, it is still good practice to use the Description and Keyword meta tags if only for your own reference. meta name="description"Supersocks.com is pleased to offer designer argyle socks at low discount prices. In addition see our selection of plaid socks and paisley socks. /meta ** Keywords in the META NAME="KEYWORD" Search engines like Google no longer look at the Keywords meta tag. However, still include your keywords here. They can serve as a point of reference for you in the future. meta name="keyword" keyword, keyword, keyword /meta Do not "stuff" this meta tag by repeating your keyword phrases over and over. Search engines will ban sites for such practices. Paul Stefanski develops Recommended Web Tools, an online resource for web design beginners. Visit his website to find out more about onpage optimization.
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What Size Body Section Ranks Highest? This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question? with a completely different answer. Creating a Google SiteMap For Your Work At Home Business Web Page Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldn't you do everything possible to gain a Top Search Engine Ranking. Search Engine Optimization SEO Made Easy SEO is a never ending battle!So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. Get A Top Position In Google In Three Days! So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter. Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names. Basic Search Engine Optimization For Dummies OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines. 5 Things to Keep an Eye on in the SEO World in 2005... After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Why Pay-Per-Inclusion Search Engines are Dying A Pay-Per-Inclusion search engine is a service in whicha search engine charges you a certain amount to spiderand include your website in its database. For this fee,regular repeated spiderings are guaranteed, so you aresure to be indexed. Beginners - Getting Listed In Search Engines Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. List Building vs. Search Engine Optimization It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. Is My Search Engine Optimization Working? You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content. Google Sitemaps Explained - How To Use Google Sitemaps Three Ways To Index Your Site With Google Sitemaps[Difficult, Hard, And Easy]Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexingby Google. It is a quick and easy way for you to keep yoursite constantly indexed and updated in Google. The Easiest Way to Your Google Sitemap Google Sitemaps is a new tool for website owners and publishers, released by Google themselves. It allows you to submit a sitemap (a document that contains links to every page of your site) from your own homepage in . Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines Do you have a website that has little or no rankings inthe major Search Engines: Yahoo. Msn, Aol, Netscape,Alltheweb and Google?Are you making little or no sales because you're gettinglittle or no traffics?Welcome to the club. SEO Facts The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers. How Google Indexes Content From Your Web Directory In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body. Breaking the Myth About Page Rank (PR) The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. Get More Cosmetic Surgery Patients From The Web It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
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