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eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amountof effort people spend trying to fool or manipulate theirpositioning in search engines. People seem to focus on theshortcuts to success and NOT on their Web site or the truevalue their content provides to their prospects. In the spirit of educating marketers about best practices,we present this list of ten things you can do to sabotageyour search engine marketing project in a "New York" second. 1. Invisible (Ghost) Text You have kept a good secret! Your visitors might not havenoticed, but all search engine crawlers have been trained tobe on the lookout for this obvious technique, lastfashionable circa 1997. The search engines may very wellpurge all your pages from their index due to deceptivepractices. And, if you are feeling really frisky, you can make thistechnique even more effective if the invisible text hasabsolutely nothing to do with the content of the page itsits within. 2. Frames Usage Search engines are not "frame-friendly". Once theyencounter a pesky frame, they either stop flat in theirtracks because the frame doesn't give them anywhere else togo, or they locate the pages beyond the frames and pointpeople to that locale - which won't have the frames includedwith it. There's truly no need to use frames and make attempt tojustify it by believing it will improve the prospect'sexperience. If your prospects can't uncover your site or they findslices and slivers of you, how much then have you actuallyassisted them? 3. Why Be Fresh And Original? Why try to be unique, it's just too hard anyway? It soundsfoolish, but it occurs quite often. If you find somethingof real interest on another site, just burning a copy andslapping your links on the top does not make you a uniqueforce on the Net. And how many actual shopping sitesselling the exact same discounted products are enough forthe average Web? In my book, the more sites you mirror, theleast effective you will become. 4. Chubby Web Pages (Obesity Kills) Sites with lots of graphics, animation, Flash and music dopose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking forobvious information and links, the search engines may notfeel you are very relevant because they cannot be sure whatto make of your Web site. If you have a site made up of nothing but heavy graphics andmultimedia, not only will you give the search engines zeroto index, you may also aggravate any prospect running with aslower connection speed. In nothing else, at the least, useALT-tags to explain images for text browsers, the hearingimpaired and search engines. 5. Redirects, Redirects, And More Redirects You may be using "redirects" within your Web pages to trackclicks for advertising and also to pull together informationabout your site visitors. Your Web pages may be indexed,but you may not rank well at all. The search engines may notbe able to see the correlation that exist between your Webpages because the redirect code often blocks their path,unlike direct text linkage. 6. Lengthy URL's Dynamic (ever-changing) e-commerce and shopping Web sitesthat use parameters and their session ID's often manifestthese difficult URL's nicely. If your Web site has lengthy URL's sprinkled with questionmarks, percentage signs, Session ID's, and at least threeparameters, you're degrading your hopes for search enginesuperiority. Lengthy URL's do not look very attractive to individualssearching and the site URL's contain calls to variousdatabases. Leading the way for the search crawler directly into yourdatabase may quite possibly be a sure-fire way to send themspidering elsewhere. 7. Forgotten about your No Index Tag and Robots.txt? Have you created a plan to keep all those nasty search botsout? Do you have a robots.txt file living on the root ofyour site? Does this file contain the following: User-agent: *disallow / Or does your Web property have a Meta-tag: Be extra nice to your Webmaster. He or she may depart fromyour company in the future and leave this little monsterbehind for you to find at the end of a needlessly expensiveinvestigation into why the search engines will not make nicewith your Web site. If you are using the special robots protocol, you will notwant to forget to remove them altogether if you are goinglive from a beta testing process. 8. Doorway Pages Doorway pages (also know as jump pages and bridge pages) andanything that is created specifically for a search engineand does not contain more than valuable content or productsfor your prospect, is not an effective search marketingtool. If you're not providing true content, the search engineswill discover this and may penalize your entire online site. If you've jammed yourself into this hole, you'll probablyneed to return back to start with a new domain name. 9. Identical Meta-Tags And Titles You worried over every single unique page of the Webproperty while developing it, but you didn't spend a lot ofconcern that each page should be tagged (or classified) thatway. Imagine walking into your public library where every singlebook had the exact same title. What better way to tell asearch bot to "take a hike" than showing them that all ofyour content is exactly the same. You will most likely seefewer of your Web pages indexed and much less traffic thanyou might otherwise. Here's a quick checklist to consider for your Meta-Tags andTitles: * Do they deliver a "call to action"? * Do they use relevant keywords and phrases? * Is your "Title" less than 80 characters? * Do they accurately describe what the page is about? * Are these consistent with the page? Free Meta-Tag Builder: (Be sure to bookmark that link!) 10. Linking Networks Did you find a service that's offering to link thousands ofother Web sites to you today? Taking part in these programsmay effectively indicate to the search engines that youreally do not want their valuable traffic. The quality ofthese link pages as well as their overall content "value" toa human visitor is very low. Most search engines do come together in agreement and canseverely penalize accordingly. Sites that get marked aslink spammers, may be briskly informed that they should finda new domain name and begin all over again. I advise you to take these lessons in "eMarketing Sabotage"for what they are, guidelines to help you operate your goode-business practice free and clear of the many pitfalls andmistakes of other marketers and improve on your own level ofsuccess in conjunction with search engines strategies. Soon, with a sound plan, a bit of smart work and a solidattention-to-detail approach, your Web pages may rankhighest among today's top search engine results. Happy Marketing! About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works, heis also the Founder of the http://www.AudioVideoStreams.com,the International ePublisher's Association, Christian TimeseBusiness Newsletter and the author of the ePublishingMaster's Course at: http://www.ePublisherUniversity.com. He has also worked with the likes of Ted Nicholas, GaryHalbert, Armand Morin, Yanik Silver, Dale Calvert and JayAbraham, Mark Victor Hansen just to name a few. His officesare location in Portland and Los Angeles and he'd love tohear from you anytime! http://www.AmericaWebWorks.com866-824-9684
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Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. Here Today Gone Tomorrow Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while. Why Does The Link Page Have A PR Zero? For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0. Can Google Really Deliver Country Specific Searching? This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results. Analyzing Googles Backlinks Is Close To Worthless How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. One Way Linking Campaigns II There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data;02) Separate the corpus into documents;03) Generate features for each document;04) Generate a representation of each document;05) Study the feature/vector space;06) Cluster documents;07) Reduce dimensionality;08) Accept input Queries;09) Find the cosine angles against the query vector; 10) Find the sought vector column;11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. Why Do You Want to Link With A Home Business And Affiliate Website? No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. The Unethical SEO Myth "The use of black hat SEO techniques are completely unethical." Really? I completely disagree. London Bombings and Number Patterns Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events. Easy SEO in 6 Simple Steps If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1. PPC v Natural Search - A Cost Comparison Case Study The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend. Why Top Search Engine Placements Never Move? #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them.. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. You Have More Web Sites Than You Think You Have: The Importance of Deep Submission If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany. Help Your Visitors Zero in with Site-Flavored Google search As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. Smartpages - Legitimate SEO Or Spam? Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website.. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
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