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SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank on the top positions in search engines. Getting listed on search engines is one thing, optimizing for top rankings is a totally different thing altogether. If you type in any keyword, the results shown may run into the millions of pages. Visitors would normally focus their attention on the first page of their search results, and few would browse to more than the first three pages. It is thus crucial to rank your website on the first page for your target keywords, or visitors would not find your site at all. The three major search engines you should focus on are Google, Yahoo and MSN. Together, these search engines constitute more than 90% of the searches done online. With an audience reach of more than 50% of the internet community, Google is, by far, the most powerful search engine for free listings. Because its results are completely determined by algorithms, its listings are totally unbiased and 'pure'. Other search engines may contain sponsored listings as well as free listings. Thus, visitors are likely to go straight to Google when looking for 'pure' search results, and this is the search engine you should focus on for optimization. Note that since Google changes its algorithm very frequently, you have to continually keep updated on the latest changes to the search engine industry to keep your site on the top of search engines. Search engine optimization (especially for Google) basically comprises of two factors: on-page optimization and off-page optimization. On-page optimization involves the manipulation of page components like titles, content and text links, to rank well for Google. Off-page optimization involves getting more links from other websites directed to your website. On-page optimization. There are several on-page ranking factors for your website: 1) Title tag. When giving your website your title, you should include only your main keywords. The title must also be as concise and short as possible, and not include many redundant words. Do not include words like 'and', you can instead use symbols like a 'dash' to separate your title words. Fewer unnecessary words would give each of the other title keywords greater weight, and thus a higher ranking for your site. 2) Good content. All search engines base their search results on the content you have on your webpages, and how well they relate to the keywords you want to optimize your website for. It is best if you write your website content on your own to prevent copyright violations, and to be able to control exactly the content you want to place on your website. Search engine spiders like Googlebot also determine your ranking based on the keyword density on your website. Keyword density is the ratio of the number of times that your keywords appear throughout your content to the total number of words. When writing the content, you should place your keywords evenly throughout your content. Use your keyword once in every one to two paragraphs, and also once in the first and last paragraphs. 3) Header tags. The Header 1 tags of your website should include your main keywords, and the Header 2 tags should include your secondary keywords. 4) Bolding and Italicizing. Whenever possible, you can bold or italicize your keywords throughout your content, as search engines to place greater weight on bold or italic words. Off-page optimization. Off-page ranking factors are really what make a HUGE difference to your rankings, and search engines like Google may place up to 90% of their emphasis on off-page factors. They can mean a difference between ranked in the thousands, or on the first page. From this you can see the great importance of focusing on off-page optimization. The off-page factors are: 1) The number of websites linking to your website. Commonly known as 'link popularity', this is one of the prime factors that determine your ranking on search engines. Link popularity is the measure of the number of websites linking to your website, and search engines like Google place strong emphasis on it, because more backlinks to your website generally means that your website is a better or more important resource for people. Thus, as far as possible, try to secure as many links from as many websites as possible. The most common method is to write personal emails to webmasters to ask for their link to your website, and provide a reciprocal link back to their website if they require it. This is where your website content plays an important role as well. If your website is full of informative content and resources, then webmasters would be more than happy to link to your website, as their visitors would also benefit from your useful content. You can also join link exchange communities like http://www.linkmetro.com. Such communities list many websites willing to exchange links with others. This free services only require you to provide a reciprocal link back to the website you are exchanging links with, in return. 2) The relevancy of the websites linking to your website. Search engines rank highly those websites with many relevant websites linking to them. The higher the number of relevant websites linking to your website, the higher your search engine rankings will be. It would not help your search engine rankings much if you have hundreds of unrelated websites linking to yours, but they may still boost your rankings a little because these are still considered valid links from many different websites. However, as far as possible, try to solicit links from relevant websites instead of non-relevant ones. 3) The importance of the websites linking to your website. Google measures the importance of websites with their PageRank (PR) system. It is a scale ranging from 1 to 10. Pages with very high importance are given a very high PR, and vice versa. The scale is exponential, which means that it gets increasingly harder to increase your PR. If a website with very high PR links to your website, that shows that their webmaster places a high value on your website, and your site has content worthy to be shown to their visitors. This will, in turn, give your webpage a higher PR. For example, if a website of PR 6 links to you, then your PR may rise from 1 to maybe 2 or 3. Thus, in addition to a higher PR, higher search engine results are also attained if many websites with high PR link to yours. If you have a new website that has not been indexed in Google yet, then you should try to get links from high PR websites. Some experts claim that if you have many high PR websites linking to yours, your website would be indexed in Google automatically, even without using the Search Engine Submission Form. 4) The anchor text of the link pointing to your website. Links pointing to your website should have your main keywords in the link. For example, if you want to rank well for 'search engine optimization', then the link pointing to your website should read 'search engine optimization', and not other unrelated words. 5) The IP addresses of the websites linking to your website. Whenever possible, you should get links from many different websites, instead of links on many pages from the same website. Same websites would show the same IP address, and Google prefers many links located on different IP addresses. Although this article focuses mainly on Google, the optimization techniques also apply well for Yahoo and MSN. That is why you find that websites of high popularity can be found among the first pages of most major search engines. Remember to place more emphasis on off-page optimization than on-page optimization. Your website would be well optimized for most search engines if you follow the guides on this article. *You are welcome to reprint this article as long as you include the Author's resource box with the article. About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you'll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com
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SEO Hints and Tips and Free SEO Tools Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. The Myth of Search Engine Submission Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site. Are You Hung-Up on Page Rank and Back Links? It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own.I'm frequently approached by other website owners who it's clear want to exchange links with one of my websites for no other reason than its Page Rank and so they can get more back links to their own website. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). The Google Sandbox Explained Introduction The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. Google Rankings -- Achieve Top 10 Rankings with Free Tools In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data;02) Separate the corpus into documents;03) Generate features for each document;04) Generate a representation of each document;05) Study the feature/vector space;06) Cluster documents;07) Reduce dimensionality;08) Accept input Queries;09) Find the cosine angles against the query vector; 10) Find the sought vector column;11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. Three Search Engine Ranking Gold Tips Getting a high ranking in the search engines is something with many variables.It can rely on what industry you're in, the products or services you supply, and the competition you have. Screwed: Is this an inevitability in the SEO World? By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. Building Link Popularity As Easy As 123 The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. Meta Tags - What Are They and Which Search Engines Use Them? Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. Designing a Better System for Search Engines Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research. Get More Cosmetic Surgery Patients From The Web It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. How to Get One Way Backlinks Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks. Non-Reciprocal Link Building For Higher Search Engine Positioning Non-Reciprocal Link Building For Higher Search Engine PositioningBy Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links. Getting Your Site Seen By Search Engines Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. Feed Those Hungry WIIFM Monsters, Get Them To Multiply Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.Just do not starve your potential customers by forgetting to have the food they like:ample helpings of benefitstips rich in protein (practical)automatic weekly feedings (like a newsletter)If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites). Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
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