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More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague. First off you don't need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you're not going to find many people doing this for you. DocMurdock? will do this. Our mission is to find people looking for your product or service and bring them to your website so that you can sell them. While we don't guarantee more sales, we'll get you people who want your product to come and look-see. If your sales message is clear, you'll sell them. We help with this as well. How do we do this? We evaluate your site for things that pull people in. Things that are magnets for people and attract them to stay on your site vs. things that repel them and send them to your competition. We also scour the web for those people and lead them to your site so they'll buy your product or service. If you have an auto parts site and people show up looking to buy flowers...you're sales will not increase. If you have flowers and they show up to buy flowers...you're in the money. This is our objective. More sales for your company. More revenue. This is why we term what we do "Revenue Optimization" not Website Optimization. Kids optimize websites, and there are a lot of kids out there doing it. But...all the hits in the world are not going to increase your revenue, if they're not from people searching for your product. With us, your hit counter may actually go down. It's not a bad thing, it just means that the people who are actually looking for your product or service are finally coming to your site. Another of our objectives is to increase the stay time of visitors. If they're there for less than a minute...sales will dwindle. If we put things in the right places, give them a call to action, ask them to do something, we keep them there. The longer a potential client is on your site, the more apt they are to purchase something. Give them a reason to stay there. Offer them something free, ask them to subscribe to a newsletter, buy something, see something, get something for free...there are many ways to keep a customer on your site. Use attractive colors. Go out and see what the hottest websites are using for color schemes. Do those fit your business or your brand? Who are you using for branding and marketing? Check out www.howstudios.com for the best in the business. Howard Lim. Give him a call and tell him I referred you. He's great, and what he will create for you will help your business convey an image of greatness, one that will sell your product quickly. 100,000 websites...MYTH. There are really only 5 to be concerned with. One of them is listed to the right; GOOGLE the others vary from time to time, but keep in mind MSN, YAHOO, ALEXA, DOGPILE as some primary candidates to submit your site to. Good luck and may your website rise higher every day. Michael Murdock Michael Murdock former Macintosh Systems Engineer for PIXAR, and Systems Engineer at SUN Microsystems brings his expertise of the web to SEO. He's been doing this for more than 8 years and helped many companies gain prominence on the Internet Search Engines. He can be found at http://www.docmurdock.com
MORE RESOURCES:
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What Size Body Section Ranks Highest? This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question? with a completely different answer. Arrogant Overture Placing Greed Ahead Of Their Customers Needs According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer. Google Rank Cake 6 cups thick content mix1 jar word of mouth, whipped2 tablespoons meta tags1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir. Do the Robot! Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10. How to Avoid Getting OOPed On by Google? Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc. SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users. Types of Links Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is. Search Engine Metrics: Organic Search vs. Paid Placement Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Submit All Of Your Pages And Watch Your Traffic Grow Everyone is looking for "secrets" about how to get more qualified traffic to their web sites. What I'm going to share with you is no secret, however it is not practiced by very many companies or individuals. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Tread Towards A Successful "Internet Research" Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost. Maximising Google's PageRank of Your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. The SEO Game - Do You Play It? Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess. Complete Web-Site Optimization For Search Engines (Part 1) SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow. Has Google Indexed Your Site ? So has Google found your site yet?Over the last 12 months Google has undergone manychanges to the way it looks at and lists your site.This week sees another upgrade in Google. How to Make Better Use of Web Site Page Titles and META Data We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. Is Reciprocal Linking Dead? I just read an article at SitePro News that really rings my bell.It was written by Mike Banks Valentine. SEO Expert Guide - Keyword Analysis (part 3/10) If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. Keywords Finalization Methodology To arrive at the set of keywords that:Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )StepsStep I:Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site.
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