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Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Unfortunately, the increasing popularity of search engine ranking methodologies is helping to raise the barriers to entry - as more businesses, ad agencies and SEO firms concentrate their efforts on creating highly optimized web sites, the competition for keyword rankings and qualified traffic is increasing significantly. The rules are changing rapidly and if you expect to succeed you must deploy a sophisticated methodology that blends technology and processes. Here is a list of five bottom line requirements that must be adhered to if you expect to generate qualified traffic: Link Strategy: The web is maturing and search engines are putting more and more emphasis on link popularity or page rank or "PR" in Google's vernacular; i.e. the number of web sites pointing back to your own. If you are to be successful you must develop and deploy a systematic process to establish links to your web site with others that are in your market segment and setup an outbound "link to" resources page via your own site. This takes an investment of time and resources - typically you need between 400-800 links back to your web site to achieve a good "page ranking." Here is a link to an excellent detailed article on setting up an effective link popularity strategy:
Keyword Fundamentals: Keywords are the fundamental building blocks of any search engine ranking campaign - many/many companies waste significant resources optimizing for keywords that are either wrong; i.e. not targeted for their market or there is too much competition and rankings will never be achieved. You must utilize keywords that are targeted for your market and find those that can effectively drive page 1-3 rankings - WordTracker www.wordtracker.com has rapidly emerged as the defacto industry standard technology tool for researching keywords - we've used it for years and highly recommend this cost-effective and comprehensive service to our clients and business partners. Keyword Saturation: Search engine "spiders" or "bots" are automated software applications that constantly roam the web to assess what is called "keyword saturation" via web site content (pages) to identify how a site should be listed in a search engine database. They typically look for 3-7% usage of keywords versus the text on a specific page - you must adhere to their standards if you want to achieve keyword rankings for your selected keywords. And, to further complicate matters, top tier search engines all have different rules for keyword saturation - we highly recommend and use this software application to help us ascertain and setup the correct keyword saturation for our client's web sites: Optimized Content: Highly optimized content is still very important as far as search engines are considered - the more search engine optimized content on a web site the better. Search engines prefer content that is thematically grouped, loads fast, is textual with minimal graphics, is highly optimized for keywords (keyword saturation fundamentals are addressed) and incorporates one or two of your primary keywords for a specific page in the page title. Site Maps Essential: Site maps are frequently overlooked when search engine ranking processes are deployed. A site map not only serves as a quick reference and/or navigation guide for anyone visiting your web site but it's also used by search engines to "crawl" (the action a spider or bot takes to review your web site) your web site to find pages and links. Make sure you include a basic site map in your optimization plans, it's very important to help search engines navigate through your site. About The Author Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com, a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com. Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2002-2003 by Intelective Communications, Inc.
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Your Top Search Rankings at Yahoo & MSN Search are Worthless It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. SEO Help: Dont Try to Fool the Search Engines Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage. 10 Costly Search Engine Mistakes to Avoid If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. How To Start An Internet Business - Meta Tags and Keyword Density Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. How to Get Listed in Yahoo Within 48 Hours, Without Paying $299 First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www. Google Takes Care of Idiots Too There's an old saying that goes, "God takes care of babies and idiots."Truly this statement applies to me, because when it comes to my search engine optimization skills, I'm on the idiot side of scale. How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines Your title tag is the most important 3 to 12 words on your Web page. It accounts for up to 80% of your rankings on search engines. Building Link Popularity As Easy As 123 The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. SEO Expert Guide - Sitewide Optimization (part 4/10) In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies. Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. Link Horse Trading For The PR Challenged After 105 days Google finally updated PR. And it's about time. How to Top Google by Writing Articles Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying). The Wonders of Wordtracker: Its More than a Hunt for Keywords For me personally, Wordtracker.com is not just a tool for looking up keywords. STOP Writing for Search Engines Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. Internet 2005: The Ten Billions Pages Search Engines To see each and every page during 10 seconds would take 694 days 24/24.The leading search engines fight to be the first that oversteps this level. What is Search Engine Optimization? It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. How To Select The Right Keywords Keyword SelectionThe most important component of search engine optimization is keyword selection. Search engines use key words and phrases to find and rank websites. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Top 10 Little Used SEO Strategies There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
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