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When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this: "We submit your site on X00.000 search engines and directories?" Stay far away from companies which offer you to submit your site on thousands of directories and search engines. Why? What they do is: they use submission software and advanced scripts and they submit your site to different guest books, local search engines, search engines in other languages, post your URL in comments in different Blogs, FFA etc?You will not have any benefit from this. FFA stands for Free For All, pages which are designed to carry a designated amount of links on each page. Have in mind that when comes to link popularity relevancy counts and links form this pages will not going to help you much. Add to this that FFA pages have very limited life span, you will get the picture. When some SEO company claims that they can guarantee #1 on Google Why? No one can guarantee #1 on any Search Engine! (Except the owner of course) I can guarantee you first place in the search results in my Greek Business Directory, since I am the owner, but there is no chance that ethical and honest SEO company will give you such a guarantee in real life. Even the biggest companies in SEO industry do not give such a guarantee. There are companies who claim that if they don't achieve specific number of top 10 positions, you get your money back. Take even this with great caution, and be sure to read their guarantee 2 times, including the small letters on the bottom (if there are any). Many of them will attempt to propose you non competitive phrases, which will give you no traffic and therefore you will have no benefit from this. When SEO Company offers you to get paid on base on delivered traffic (Though THEIR domain) Why? Many SEO Companies offer to the prospective client's deals on base on delivered traffic. This traffic to be measured easily, they propose new domain, or sub domain to be created, optimized and to deliver traffic though this domain. Be sure to ask which property will be that domain or sub domain. If SEO Company told you that domain will be their property, your site will not be optimized. Here is what will follow: SEO Company will register domain name on THEIR name, and will optimize that domain for your keywords. They will redirect all traffic from that domain to your site. You will be forced to pay monthly maintenance to that company and if you decide to stop their services, they will redirect their traffic to some other company in same industry. Keywords which worked well for you, will work well for your competitors too. Fair and honest company might offer similar deal because of many reasons, but the domain from which the visitors will come will be YOURS, so if you want to change SEO Company, you will have the traffic directed to your site until the new company takes over, and your investment (optimized domain and the traffic) will remain your property. In case that SEO Company doesn't want to disclose the techniques which will use to rank high your website. Why? Legal and ethical SEO Company will give you very clear idea what they intent to do with your site, and will give you detailed plan of activities. You have to know that some SEO Companies use techniques forbidden by search engines and your site may get banned from the search engines because of this. For example if your SEO company use thousands automatically created so called doorway pages, which are full of your keywords only and are useless to the visitors, your site might get banned because of this. So be sure to ask your SEO Company what they intent to do, and which techniques they plan to use. Good SEO Company is always ready to educate their client to some level. When SEO Company claim that you will see the results within 1 months Why? In this case, don't walk away. Run! If your site is brand new, it might take up to 3 months to get listed on major search engines. To get some results even in less competitive results, you should count that 4-6 months is the timeframe where you can expect to see first results. Note that if your website has 5-10 pages only, you will need much more content that this. SEO Company will have to add much new pages to your site, and that is time consuming task. So, if the SEO Company claims that you will be on the top within a month, they have PPC (Pay per Click) in their mind, and that have nothing with Search Engine Optimization. About The Author Zoran Makrevski Search Engine Positioning Firm
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Get Traffic You Need - Make Your Links Work So you have built a nice web site with good solid content and now want to start selling your products or services.Search Engine Optimization (SEO) is rapidly becoming a dying art. Non-Reciprocal Link Building For Higher Search Engine Positioning Non-Reciprocal Link Building For Higher Search Engine PositioningBy Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links. The Search Engine Optimization Secret that Everybody Ignores Search engine optimization is a very critical task in the success of any website.In recent times search engines seem to have complicated this task further by their frequent changes in rules. Getting Noticed by Search Engines We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting. How to Verify and Monitor Your Search Engine Listing on Google? Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters. Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings Last week a client called me excitedly exclaiming that theirGoogle PageRank had jumped a notch and their targeted keywordterm now ranked #23 (up from #45) for their competitive searchphrase. I asked the client if he'd been notified by Yahoo thathis site was now included in the index after we had submittedit three weeks ago. Ten Steps To A Well Optimized Website - Step 1: Keyword Selection This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. 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How To Stay One Step Ahead of the Google Dance It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines. Search Engine Musical Chairs News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Search Engine Marketing: Choosing Keyword Phrases Selecting the right keyword phrases is the key to a successful search engine marketing campaign.Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. A Classified Way To Drive Business To Your Web Site There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Creative Search Engine Optimization - A Case Study Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. Dont Make the Top 30 SEO Mistake SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal. The Wonders of Wordtracker: Its More than a Hunt for Keywords For me personally, Wordtracker.com is not just a tool for looking up keywords. Website Promotion: 10 Search Engine Optimization Blunders to Avoid If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1. Easy SEO in 6 Simple Steps If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1.
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