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Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html What Is Optimisation? Search engine optimisation is the process of creating or modifying a web site so that it encompasses the design, background coding, text copy, and link-building elements search engines check through when indexing your web site. Through the process of optimisation, you can develop or alter a web site so that the search engines will move your web site towards the top of the results generated for your particular, relevant searches. This means people who are actually searching for what you have to sell will click to your web site, as it will be listed above those of your competitors. How Does Optimisation Work? There are three fundamental elements to the search engine optimisation: background coding, text copy and link popularity. Background coding is the manipulation of your HTML code so that it is "clean", uncluttered, positioned correctly, and easily accessible to the search engine spiders and crawlers. You need to be sure that the most important information to the spiders is located near the top of the page where it can be quickly and easily found and positioned thus, the spiders will consider that it is more relevant than information nearer the bottom of the page. You also need to ensure that java scripts and other such coding are moved out of the spiders' way. Text copy relates to the text on your site. Professional search engine copywriters are able to write in such a way as to include your primary key phrases in strategic places so that you get the most "points" from the engines and also appeal enough to your customers to persuade them to purchase your product or service. Link popularity deals with how many sites have links that point back to your web site and the quality of those web sites with regard to relevance. The theory is, that if others in your field think highly enough of your web site to link to it, your web site, and the products or services it offers, must be of good quality. When you have a good combination of all three primary elements, you stand a much better chance of ranking high within these engines. A Couple of Myths Exploded? A long, long time ago, in a land far away?it used to be! When the Internet was first founded, virtually all you had to do to get high rankings was to stick a load of key phrases into your keyword tag and boom, lots of targeted traffic flooding to your web site. Now, however, the engines are smarter. They pay no attention to the keyword tags and very little attention to the description tag. The only tag that carries much weight anymore is the title tag and it is extremely important. Isn't it All About stuffing Your Pages Full of Key Phrases? No! Not only does key phrase stuffing (as it is attractively known) put you at risk of spamming the search engines, it makes your text copy look and sound horrible to your human site visitors. What good are high search engine rankings if your web site text puts off and doesn't convert those visitors into paying customers? You need to maintain the balance between natural language and key phrase use. How can you get the balance right? Read the detailed information in our DIY Internet Marketing Guides "Start at the Beginning" excerpt available here: http://www.enable-uk.co.uk/html/book_2.html and also "Writing Text That Sells" excerpt here: http://www.enable-uk.co.uk/html/book_3.html How to Optimise Your Web Site. Set your goals. Identify Your Key Phrases. WordTracker - http://www.wordtracker.com More often than not, you'll find that phrases that you thought were important are not actually searched for by real people. The key phrase suggestion tools above will give you alternate suggestions to test. You will now be armed with a list of actually searched for, highly targeted, relevant keyword phrases. Weed out any irrelevant phrases from the list and rank the relevant ones in order of importance for your business. Then decide which 2 or 3 phrases to focus on within the copy of each page of the web site. The home page of the site should usually focus on the main 2 or 3 phrases that encompass the general theme of the site. Inner pages should each focus on 2 or 3 more specific phrases. If your pages already have some text copy to work with, take a look at the existing words on each page and see which 2 or 3 keyword phrases in your short list will fit best with the current copy. If pages of the site don't have much copy to begin with, or if there is no specific focus on any given page, a rewrite from scratch will be necessary. Write the Text Copy. Optimising the HTML code includes creating Title tags, Meta description tags, Meta keyword tags, hyperlinks, and possibly headings and image alt attributes. All of these are factors in helping the search engine spiders to properly classify your site, with some being more important than others. There is too much detail to go into in this newsletter but more information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html Upload and Submit. Also don't forget to perform your directory submissions or directory change requests. Make sure you submit to directories only when your web site is complete as this aids the directory editor categorise your site more easily, and they'll be less likely to edit your submitted description. Link Building. Wait and See. Now all you have to do is sit back and wait for all those free, targeted, highly motivated customers! For a complete guide to marketing on the Internet, including: · The General Principles of Internet Marketing Why not purchase the whole series of downloadable guides for the discounted price of Ł64.95. Click for more information:http://www.enable-uk.co.uk/html/promo_ebooks.html Justine Curtis
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SEO - Google News |
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Should You Buy Text Links? You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten. Put the Full Power of Google to Work with 11 Google Power Search Tips Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun. How Do I Improve My Web Site Conversion Rate? Part 1 Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website. Search Engine Submission - What to Look for when Selecting an Australian SEO Company Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn't have a website then they might as well pack their bags and retire to the social security queue.Hype aside, this statement is basically true. 9 Ways to Keep Google Happy A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. When to NOT Hire a SEO and Why When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines. Link Building for Hilltop Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period. Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. King + Queen = Royal Success Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Google Traffic Report Card-Does Your Website Pass? Part 1 This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.Why incoming links? First because these are what Google places the highest value on. Increase Your Link Popularity for Free Among the many things you need to worry about for high search engine rankings,link popularity is among the most important. Link popularity refers the how many other websites on the internet link back to your website. Google Rankings - Achieving a Top 10 Position in Google - Part 1 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. Search Engines The Masters Of The Internet Universe - Part 2 "This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable."When we thought we are just boxed in by the same set of search engine perspectives, there it comes, "help" flapping its wide wings in the form of meta-search engines. The 7 Points of Do-It-Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. Google - A Bit of History The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Search Engine Marketing (SEM) - Houses on Sand Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases. Five FAQ About Google PageRank Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index. SEO #6: How TO GET Banned by Google! Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Whats with the Competition? Ever Heard of Cooperation? I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
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