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Opinion - Search Engine Success
This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Such is the nature of this one. There a many opinions and conclusions being expressed by so called "experts" at this time. We can't turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express my own observations. Some will obviously disagree with these statements and views. Such is the nature of free speech and our ability to draw our own conclusions. I suggest that those that disagree are the ones that are reluctant to use their own logic and change with the needs of the present time. Google is presently in a state of change. Their objective is honest - to produce valid results for your searches. However in the quest to do that they may stumble a bit in the process. That is a big challenge. They are presently considered the number one search engine and want to stay there. Their processes would seem a bit unstable at the moment but they must and they will stabilize to maintain their own position. There will be changes and modifications aimed at improving the whole exercise. Be observant and move with the needs of the present. If you visit the forums you are going to see a lot of chatter and a lot of views about what is going on. Thoroughly discussed issues revolve around keyword placement and a term some of the so called experts are abusing "search engine optimization". Some of these so called experts are in my opinion misusing that term "search engine optimization" They are claiming that they would never participate in that dastardly practice. Well, just look at the term. What does it mean. To me it simply means putting together your website so that people will find it when they search using their favourite search engine. If these guys aren't doing that, they aren't going anywhere. Of course they are participating in the practice. They just prefer to call it something else. I can't figure out why though. The term doesn't indicate anything under handed when used in itself. We all practice search engine optimization, it's the difference in success and failure. Much is being said about "keyword over use, stuffing" blah blah blah etc. Many are claiming keywords shouldn't even be used here and they shouldn't be used there. Wake up you "experts" that are making these crazy claims that google doesn't want you doing this. Yes, you can produce a few results that will support that stand. I can produce my own results very quickly. Pick a dozen search terms out of the air. Do a search on each in google. Go view the source code. I will guarantee you are going to see plenty of first page results that exhibit the so called practice of "keyword stuffing" So what are you guys going to do? Are you going to shun the practice because "some expert" has told you google doesn't like, it even though google is obviously rewarding the practice. Better not paint yourself into a corner. Use your logic. Observe and move with the market. Nothing is more valuable than your own powers of observation and ability to change to reflect those observations. Regarding the theory being expressed that google doesn't want you using keywords . Think about it. The whole basis of the search process revolves around keywords. We don't search for a whole page of matching data. We search on a word or phrase. Who is going to determine which words are relevant to our website. Of course the search engines must leave that to us. Logic is part of that process and they still can't get that logic from a machine. It is just too time consuming and resource heavy to try any valid effort at that. The search engines need us to provide that data at this time. If you have figured out the point where the search engines are deciding that "over use" can be stamped on this one, you have done well. I can show you heavy, heavy keyword placement that is being rewarded as we speak. That is now amidst the results of the google changes. USE YOUR OWN LOGIC. Do what is working . If it is working, nobody can say that google is discouraging the practice. Personally, I am saying the only rule today is that "there are no rules" Observe, apply logic, and react positively. Don't quit on it, because the job will never be complete. It will be a process of constant adjustment to the needs of the present time. About The Author Tom Henricks is webmaster at Low Cost Websites, targetted toward helping people improve their website performance. Also a practicing walleye fishing guide near Windsor Ontario Canada.
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7 Search Engine Resources You Should Be Using Now Ask any business person who's website is at the top of thesearch engines if his/her site is making money, and the answeris almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing"who employed only one of these strategies, and it made him over$1 million dollars. A Simple White Hat Technique To Get Indexed By Google Everybody knows that getting indexed in Google is getting moreand more difficult each day and every body is looking for thatedge over the competition.Most "white hat" SEO's frown upon methods like cloaking,blog and ping and other such "black hat" techniques and never hadany special technique that they could use to help get their pagesindexed better. Help Your Visitors Zero in with Site-Flavored Google search As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. 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Keyword Density And How To Use It To Keep Traffic Flowing To Your Site! Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. Guide to Search Engine Optimization What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases. Are You Hung-Up on Page Rank and Back Links? It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own.I'm frequently approached by other website owners who it's clear want to exchange links with one of my websites for no other reason than its Page Rank and so they can get more back links to their own website. Fresh Content Improves Search Engine Optimization Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. Search Engine Optimization (SEO) - Fix Your OnPage! Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. 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