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Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24.The leading search engines fight to be the first that oversteps this level.In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005. According to Wordtracker "sex" leads the top 200 long-term keywords on a database of 368'159'632. The 2nd and the 3rd word are also sexual but ruder. During the same period the key word "sharing" has been typed 16'088 on the entire web and Google found 44'800'000 results for that query according to www.keyword-search-engine.com. The same search gives 425'656 typed queries and 229'000'000 Google results for "war", 174'912 typed queries and 66'300'000 Google results for "peace".In such an environment, think of how exciting it would be to launch an e-business site oriented towards sharing, interdependence, exclusivity and selectivity. What a challenge! To begin with the powers to decide would be shared between its customers, its suppliers and itself. The customers would get the opportunity to choose the products to market. The limited products range would follow the "one new goes in one old goes out" rule. The quantity of products would be limited to a small percentage of the estimated World Population. Each and any top-notch supplier would get an opportunity to be presented to the customers. The bid would be on a global selectivity. Fair royalties would be the way to pay the main suppliers, the sales force and the site workers.Pornography, violence and racism would be frozen out in order to support the positive side of the Life. Last but not least, this site would make money. But not at any price and in any conditions. Such an e-commerce does exist, it is called www.oneppm.com (for "One Person Per Million"), a new exclusive art posters web site. It runs on a policy of quality, exclusivity and selectivity in the photo posters domain with a golden rule of limited subjects submitted by top-notch photographers, voted by demanding visitors and edited in strictly limited number following the World Population. Royalties on the actual sales pay the main performers. Each and every photo is edited once and never again and delivered with a numbered authentication certificate. The catalog applies the well-known "one-new-goes-in-one-old-goes-out" rule. Only one person per million - sometimes even one person per ten millions - can buy and possess a poster that exist nowhere else for the price of non exclusive and limited quality editions. As for the photograph, the sales force and the publisher "success rules".This is quite a fresh endeavor, its success is far from being granted but it is worth to watch. Daniel Borel is a marketing and communication man. He has been studying these fields since 1964 as manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard to manage happening: simply tell a Canadian and a Polynesian the word "tree", compare what they visualize and you understand what marketing communication implies.Married, father of three and for the time being! grandfather of one, a fan of the Palo Alto Mental Research Institute his profession is his vocation, his hobby, well? even his obsession according to his wife. Let us be objective, he regularly strolls. Thus helping him to cogitate more clearly some complex marketing communication point.
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SEO - Google News |
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Beginners - Getting Listed In Search Engines Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Microsofts New Search Engine I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. Search Engine Optimization and Web Site Usability Build a Web site and the people will come.Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. Getting Listed in the ODP, Google Directory First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ. Does Google Hire Mad Scientists? Online search giant, Google, often tests the waters for newservices by rolling out a "beta" (first) version of an ideato gauge public reaction.By employing this strategy, it's easy to imagine a buildingfull of creative, "mad scientist" types cooking up thelatest and greatest online gizmos. The Power of Topic Specific Search What are Topical Search Engines?Simply put, topical search engines are search engines focused on a specific industry, sector or topic.While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Developing A List Of Keywords For Marketing Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. The Simple Formula To Search Engines Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them. Possibly The Biggest Misconception About Ranking Well In The Search Engines Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing. Do the Search Engines Know Your Website? Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. The Disease of Google Banning: Are You At Risk? Definition:Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites. Search Engine Musical Chairs News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Advertise Locally Using Search Engines While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home. Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. A Way for Search Engines to Improve Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results. SEO Expert Guide - Page Optimization (part 5/10) In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Link Popularity Explained and How To Build Links Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site. Most Overlooked Search Engine Optimization Technique Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.
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