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Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content. You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. It's well written and contains the appropriate keyword phrases that prospects will likely use when searching for this type of information on the Internet. For some reason, though, the search engines seem to be ignoring this great content, and you're missing an opportunity to bring well-targeted traffic to your site. The problem may be that your Website isn't as friendly to the search engines as it might be. In the audio book, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "You'd be surprised how much content is buried deep within Websites that the search engines simply can't find." Search engines discover and index Web pages using software called 'spiders'. Spiders crawl from one page to another via the plain text or graphical links that connect them. Organizing your Website properly can improve the chances that the search engines - and ultimately your customers - will find all of your site's pages. "If you've got great content and want to share it with the world, you'll have to make sure that your site is spider-able." This is where a sitemap page can come in handy. A sitemap is like a table of contents. "Create a sitemap that links to all the major categories of your site," says Whalen. "Make sure you link to the sitemap from your homepage. For larger sites, the sitemap may need to be a directory of sorts, and possibly even be multiple pages." If you want the search engines and your customers to find your Web pages, Whalen says, "Feed those spiders what they want through your sitemap, and you'll have half the battle won!" Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92 About The Author Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
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Surviving the Search Wars - Local Directories The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www. What Did We Learn from the Great Search Engine Experiment! Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. Is My Search Engine Optimization Working? You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content. Keyword Demand Isnt Enough I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell! Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo. You Cannot Hide From the Public Record Search Engines As a search engine optimization specialist, I often run acrosssearch engines of different sorts than most people are aware of.This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories. The Secret Benefit Of Search Engine Optimisation: Increased Usability A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. 9 Ways to Keep Google Happy A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. What is The Google Sandbox Effect? In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Would You Let A Dog Or A Butler Market Your Website? The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. The Search Engine Showdown If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. An Ethical Alternative to Doorway Pages Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www. 7 Search Engine Resources You Should Be Using Now Ask any business person who's website is at the top of thesearch engines if his/her site is making money, and the answeris almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing"who employed only one of these strategies, and it made him over$1 million dollars. A Three Day Marketing Plan for Better Google Rankings If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Why Top Search Engine Placements Never Move? #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them.. New Free Online Tool for Keyword Research I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website. Google Tests Expanded Search To Include Printed Works Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database. How to Choose Keywords to Theme Your Pages and Boost Your Traffic One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. Picking Keywords for SEO - A Different View The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. Basics to Search Engine Optimization Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.
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