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Keywords Finalization Methodology
To arrive at the set of keywords that: Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for ) Steps Step I:Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords. Once the sites themes & sub-themes are done, lets start by looking for the keywords StepII: The finalization of the keywords for any given site can be done in the following way: Generation of the seed keywords for the site (theme keywords). Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords) Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting) Lets take them one by one: SEED Keywords/Primary keywords: The seed keywords can be generated by either of the ways mentioned below: The client provides the terms he feels are relevant to his business. The SEO firm generates the seed words by understanding the business domain & the business model of the client. Some outside domain consultant provides them. Another way of generating seed keywords is to look for the meta tags of the competition web sites. WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list. If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords. Typically seed keywords are single word.A good number of seed Keywords is between 10-12. SUB theme Keywords (add Qualifiers) Now to these seed keywords add qualifiers. These qualifiers can be anything location/sub-product/color/part no/activity/singular etc. By utilizing these qualifiers one can expand the list of the seed keywords.Say a good number would be anywhere between 20-30. Typicaly a sub theme key phrase could be of 2-3 -4 word length. One recent study suggests that The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story: Words in Query LookSmart (%) Ask.com (%) Teoma (%)1 27.00 12.76 38.042 33.00 22.46 29.593 23.00 19.34 18.134 10.00 11.89 8.005 7.00* 7.86 3.516 - 6.19 1.397 - 5.47 0.63 LookSmart does not report beyond 5 search terms, instead grouping five or more terms into one category. Approximately 40 percent of queries in LookSmart have three or more words. About 32 percent in Teoma have three or more. Ask Jeeves has an even higher skew, nearly 62 percent, because of its natural language focus. Within FAST, the database that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma. Hence we can keep the average length of sub theme keywords at around 3. Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
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Mindset from Yahoo!- Changing the SEO Game Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of Mindset is now online as Yahoo! tests and refines this concept. Things You Must Realize When Searching For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load. The Myth of Rankings - Beyond Search Engine Optimization What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren't showing up for any searches.Me: What searches have you tried?Prospect: We don't show up for ANYTHING. Link Building in Light of Vision-based Page Segmentation The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. 5 Simple Steps to Great Search Engine Rankings Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Pay Per Click Versus "Organic" Search Engine Listings - The Pros and Cons and Best Uses for Each What's the difference?For those who aren't quite clear what the term "natural" or "organic" search engine-listing means, they describe the "editorial" search results on any particular engine. These results are professed to be non-biased - meaning that the engine will not accept money to influence the rankings of any individual sites. Search Engine Ranking - What Works Now The methods employed to increase your search enginerankings may seem like rocket science to you, so you haveprobably avoided dealing with this issue. I am here to tellyou - the time has come to face your website! A high searchengine ranking for your website is so essential that if youhave the slightest desire to actually succeed in yourbusiness, there is no way you can continue to avoid thisissue. The Need of Popularity In very simple words, the link popularity of your site meansthe amount of links coming to you from another sites.Every major search engine heavily weighs the link popularityof sites when ranking sites. Searching The Internet Without Search Engines The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www. 10 Ways to Make Sure Your SEO Goes Out of Its Way for You If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1. Basic Search Engine Promotion I can't tell you how many times people have asked me, "Howto do I get my site to come up in the top ten of the searchengines so I can get hits and sell my product?"What they really want to know is, "How can I get people toshow up to my website without spending any money onadvertising my site!"People usually don't like my answer because accomplishing a"top ten ranking" on any search engine always requirescareful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. Yahoos Back! I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet. How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. How To Improve Your Search Engine Ranking With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. How To Choose Keywords Before they Skyrocket in Popularity Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. Linking Strategies to Skyrocket to the Top of Google If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking. STOP Writing for Search Engines Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter.
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