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Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM. The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your 95% of people who do MLM and can't make it work. We all know the story. The logic is the same as "Zeno's arrow", based on an ancient greek philosopher and mathematician who preceeds Archimedes and Pythagoras. Or in the famous "missing pound" logic problem. More on these in future issues. But here is the HLE analogy explained: A hen lays six eggs. If the chicks grow up to be hens they also lay eggs and the hen becomes a "grandmother". There is no guarantee that all 6 chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying another batch of eggs, maybe six, maybe 5 or 8. It's not set or guaranteed. Also there is no guarantee that the eggs will hatch into chicks - "don't count your chickens before they hatch" after all. In this sense, an egg is a prospect, a chick is an affiliate who has signed up. Whether that chick now grows into a hen and lays their own eggs is the next issue. And a lot of that is down to how you - the mentor - or "Mother Hen" - help them develop in their early days, months, even years. So it is with network marketing, MLM, EMM - whatever you want to call it - we call it "HLE". As Shakespeare said "a rose by any other name will still give you hay fever", or to quote Bruce Lee "it's just a name don't fuss over it" The same goes for EMM - Exact Method Marketing - the McDonalds formula example (more on that later). So what I now do is lead with FREE affiliate programs, the best of which is the SFI scheme with their free online VStore. This means no signup fees, no upgrade fees, no forcing the distributors to buy inventory. The money is ONLY made from the sale of the product and money is ONLY made by helping your downline make sales. When someone joins under me they HAVE to sell the products and I HAVE to help them, I can't just sell them the opportunity as they do in so many companies that are DESIGNED to take advantage of the fact that the new affiliate won't be able to make any sales or recruit any downline. THESE schemes don't need them to - they have made the money from selling them the opportunity - the startup fee, upgrade fee, and they sell product to the distribrutor who "must stock inventory" - they don't ever expect him to be able to sell it on - they don't need him to. HLE, taken literally, is more "viral". It's like when someone sends you a joke on email, if you look, each "level" has dozens of different names the joke has been spidered out to. That is "viral", and that is how you pass on the products and opportunity. It spreads like a virus - person to person - which is how network marketing is supposed to work. No spam, no sticking people on autoresponders - no junk mail. Real people, real products, real opportunities, real results. Silke Stahl is an International Internet Marketer and Home Business Entrepreneur. Originally a respected photographer and writer, contributing to many magazines, she began network marketing as a sideline. Marketing on the Internet and running her own business was a logical next step. She now owns her own domain SilkeStahl.com and runs her Internet Marketing business from there: MORE RESOURCES:
SEO - Google News |
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How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. The Search Engine Secret That Is No Secret At All It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. The Write to Link Popularity Incorporating writing as a means of boosting your link popularitycan be a turnoff for many webmasters, when in fact it can lead toa wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocitiessite I had. When SEO Takes the Value out of a Website Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner. If You Could Submit Just One Page To The Search Engines Which Should It Be? Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Owning Your Category Online - Is Our Website Broken? "Owning your business category onlineis more than just a few keywords.. London Bombings and Number Patterns Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events. Utilizing Popular Directories as Free Link Sources If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Branding Versus SEO Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. When to NOT Hire a SEO and Why When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines. META Tags Explained and How To Use Them For Ranking The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. 10 Minutes to Your Google Sitemap Google's calling your name.. 7 Search Engine Resources You Should Be Using Now Ask any business person who's website is at the top of thesearch engines if his/her site is making money, and the answeris almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing"who employed only one of these strategies, and it made him over$1 million dollars. Search Engine Robots - How They Work, What They Do (Part I) Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Optimize Your Website or Get Lost In The Crowd! It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic. Learn about the Google Search Engine Tools Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. Are You A Google Junkie Google this, Google that, Google Google Google.. Make Quality Content Your #1 Priority It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
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