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10 Powerful Tips to Optimize your Google AdWords Campaigns
Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed. It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence. The following tips can help you to get maximum benefit of your AdWords Campaigns. 1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low. 2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value. 3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign. 4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs. 5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad. 6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales 7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results. 8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits. 9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC. 10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert. If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits! Alex Timaios is an international Internet Marketer. He is the publisher of the the Ezine "Marketing Tips that Empower Success"http://www.101homebiz.com/MarketingTips
MORE RESOURCES:
PPC-Advertising - Google News |
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Googles AdWords Select(tm) Groundbreaking Program One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. Another Advantage To Pay-Per-Click Marketing Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. Team Up With Your Competitors Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service. How to Increase Your Adsense Revenue If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. Google Adwords Guide I You probably have already heard about the new marketing tool from Google.com on the Internet. Advertising Click Fraud Rampant Online? "Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional. How to Maximize Paid Search Results Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-marketing involves far more knowledge than most businesses are able to invest in developing in-house. The Long Term Benefits From Pay Per Click Advertising Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. Expand Your Horizons - Sell Your Professional Services Through ClickBank ClickBank allows its merchants to sell many different types of digital products, but with the proviso that they must be deliverable entirely over the internet within 24 hours of purchase.Most merchants focus on downloadable products (especially ebooks and software applications), although ClickBank can equally be used to sell digital content delivered by email or via membership websites and other online communities. 3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series) What are Website Conversion Strategies?Website conversion strategies are marketing and technology efforts focused on increasing your website's efficiency with turning visitors into prospects or customers. The majority of website conversion strategies involve redesigning your current website and re-writing your website's copy. How to Take Advantage of the New Google Adwords Changes On Friday, July 15th all Google advertisers got the email message entitled "Google AdWords(TM) Announcement: Keyword Evaluation Changes". Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat. Pay-Per-Click Marketing & Natural Search Engine Traffic PPC advertising has many great benefits. First of all, you get your traffic going quickly. Google Adwords: Higher Traffic and Sales in 2 Hours or Less! There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Wheres the Best Place to Put Google Adsense Ads? Why, on your web pages of course. Ok, just kidding. Adsense-ble, Or The Art Of Promoting, Without Promoting Hey, wait a minute. You can't have popups on the page. How to Use Pay Per Click Advertising to Increase Web Site Traffic Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?If you could increase web site traffic by a factor of 3, how much more money would you be making? I can tell you that your profits would grow exponentially!So how do you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pay per Click game. If you will implement these strategies, I can guarantee you that you will have more traffic to your site than you ever imagined!So, let's get started increasing web site traffic, shall we?PAY PER CLICK SEARCH ENGINESThis is one of the most obvious and misused traffic generating strategies on the web. Pay Per Click or Pay Per Human Browser? Pay Per Click advertising has been around a few years now. Pay per click is a multi million dollar industry which, as yet, is still in its infancy. Replacing AdSense Defaults with Paying Ads Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content. Web Advertising: Its All About the Click Thrus! Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would literally go online for days researching companies and the types of advertising they offered to find just the right ones to meet the needs of our company.
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