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Blogs As A Marketing Tool
Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates. However, other than being personal journals, blogs are a fantastic way to market your product or service. For example, you can create a blog about your company and the latest happenings, or what the management is doing. Or you could create a blog that showcases the development of your product, and the ways that it can improve someone's daily life. Using such inexpensive, low-maintenance technology to market your e-commerce site - without having to learn HTML or any of that gibberish - can create an awareness for your brand that conventional advertising can't, and you can typically do it for less than $10 a month. Either way, it is a site that your readers will appreciate for your honesty and the way that you put across your business/product/service. Typically blogs are a very casual medium, and are completely different from your usual corporate websites. Think of it as if you are conducting a conversation, and you will have a good idea of how a blog should be. Do not make the mistake of making your blog one big sales letter though! That will just create the opposite effect of what you want - turning off your readers and dismissing your blog instantly. If you do it correctly, your blog will soon be improving your business's reputation, and you will be getting more traffic over time. You will also have a great community of readers to bounce new product ideas or changes off. The more traffic you get to your blog, the more business you should be expecting. The thing about blogs is that they generate a lot of word-of-mouth recommendations, which are a great form of getting new customers, since they hear about you from a trusted source. Before you begin blogging, you will have to make a choice of blogging software to use. There are paid service providers such as Blogware's Blogtex, Expression Engine, or TypePad, which gives you everything from the software to the hosting service. Alternatively, you can also use free blog software such as or WordPress, which is just as powerful, and install them on your own web servers. Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.
MORE RESOURCES:
Blogging-RSS - Google News |
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What Consumers Need To Know About RSS Feeds Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail. How Weblogs can Help Realtors What is a weblog, well simply put a weblog is a journal that is kept online. In it's simplest form a weblog will have an article every day or week that says what the person is doing. Blogs: A Fool Proof Way to Attract Visitors Blogs might seem like an old hat at this time as by now really everyone has one him- and herself. But exactly this fact is what makes them such a valuable promotion tool even for long existing websites (that are no blog and don't have one yet): The wide and large userbase. 7 Tips for Successful Blogging So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Marketing With Blogs - Part 4 In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online. How To Use RSS Correctly There is no doubt in my mind that RSS is here to stay. RSS is a simple and effective means of communicating your message to your visitors without invading their privacy or spamming them. Blogs are an Art Form that Takes Practice to do Well Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read. 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How To Profit From Your Home Business Blog A blog is a simple tool which all affiliate marketers should be utilising to explode their affiliate sales.I set up my blog in about 15 minutes at http://www. Comparing Free Blogging Software With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. Among the most popular of these blogging tools are B2evolution, WordPress and Nucleus. The Blog Revolution: How To Use Blogs to Generate Solid Web Profits Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. 3 Tips to improve your RSS marketing 3 Tips to improve your RSS marketingYou have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors. 10 Benefits of Being a Blogger I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger. Using RSS for Publishing and Syndication There are two reasons why you would want to use RSS as a webmaster and that is for publishing and syndicating your content. If you publish your content via an RSS channel then you can keep your subscribers notified of changes to your site, announcements and news. To Blog Or Not To Blog Web logs, commonly referred to as "blogs," represent allthe rage right now in online publishing.Not really a newsletter or traditional html pagepublishing, blogs resemble more of a web-based diary wherethe creator records their thoughts, posts links, orresponds to questions. 12 Reasons Why You Need A Blog "Why Should I Blog? I Simply Don't Get It"This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.Read them and get started on your blog. 5 Secret Benefits That Bloggers Love And Enjoy 1: Building Trust RelationshipsBlogging allows bloggers to share their expertise and knowledge with a very large audience. Building a loyal audience is something that every small business owner would love to accomplish and bloggers are able to do this by simply sharing their thoughts using their business blogs.
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