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Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day. According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs. What are spam blogs? They are fake blogs that are created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through to advertising or affiliate sites. They contain robot-generated posts made up of random words, with the title linking back to the blogger's own pages. Many bloggers see them as a way of getting their pages indexed quickly by Google and other search engines. Sifry estimates that about 20% of the aggregate pings Technorati receives are from spam blogs. Most of this fake blog spam comes from hosted services or from specific IP addresses. Those in the SEO world are well aware of this. There are even services like Blogburner that encourage creation of spammy blogs and spam-pinging to get your sites indexed quickly. As a blogging evangelist, I wholeheartedly recommend blogging as an SEO tactic. But I also emphasize that you should use your blog for more than just SEO. At the Spam Squashing Summit, blog services decided to collaborate to report and combat blog-spamming. Technorati currently claims to catch about 90% of spam and remove it from the index. They also notify the blog hosting operators. But I believe that they are fighting a losing battle. As I write this there are software and robots being created that will create spam-blogs more efficiently and in ways that will be harder to detect. The SEO "black hats" are always far ahead of the technology and safeguards that these services can put in place. Take down a few spam-blogs and hundreds more will arise. Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog. http://www.micropersuasion.com He believes that its human nature for people to exploit new technologies, and that it's really up to the search engines to help put a stop to these by undercutting the economics of blogspam, much like they did with nofollow and comment spam. But the trade-off is that such a move would also reduce any impact that blogs have on search results. Fact: The more you abuse a technology, the less effective it becomes. Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs. Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time. Of course, the spammers will then just have to find new avenues and means to spam the engines. But why ruin a good thing in the first place? Blogs are much more than just tools for search engine optimization. A blog can be a great tool for personal branding and building relationships with your website visitors and customers. Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them. Don't restrict yourself to just the SEO benefits of blogging. Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used. _____________________________________________ Priya Shah is the CEO of eBrand360. She writes on internet marketing, search engine optimization and business blogging. Subscribe to her free eCourse on Blogging for Marketers This article may be reprinted as long as the resource box is left intact and all links are hyperlinked. _____________________________________________
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Brief History of Blogs So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media?I always find that when I learn about a new technology or way of doing something online, the geeks have already been there (and I say the word 'geek' with complete affection - I'm one too!). Before business became inseparable from the computer, email or the internet, the academics and tinkerers were there first, kicking the tires and playing with the technology. Business Blogging: Where Do I Start? The new hot commodity is a blog for your small business so you've decided you must have one.Before you begin think about it long term. Who needs T.V. News, Newspapers and Radio News? T.V. RSS Directory Submission: The Key to Blog Promotion According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day. Blogging Tutorial Let's start at the beginning. What is a 'Blog' and why would you care?Plain and simple. A Basic Introduction to Blogging Web logging first appeared on the net in the mid-1990s. The term "web log" was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling. Gentlemen Prefer Blogs According to a recent survey, gentlemen prefer blogs to the tune of 75 percent; roughly 25 percent of blog frequenters are female. But I want to invite all you ladies to invade the male space. How to Build a Niche Site With a Blog Building niche sites is all the rage these days.The basic strategy is very simple. An Appeal To The Bloggers! Blogging is smart an art. Blog sites are the nicest portals which do aid people to unfurl their inundating mind streams, in umpteen aspects and share their ideas and experiences. Making Money With Your Blog I've sure you've heard before that it's a possibility to make money with your blog and you may be wondering how this is possible. And were they really meant for making money or just for journaling your personal thoughts? I'm not sure what they were intended for but they are great ways to make money. How To Use RSS Feeds In Your Marketing It was Friday night. I finished reading a book about RSS feeds. Podcasting vs. Blogging The US Navy blogs. Larry Kudlow of CNBC blogs. Make Money Blogging Using These Nine Powerful Strategies The question "How to make money blogging" sits high on every blogger's mind. In fact I received many questions on "How to make money blogging" when I conducted my first webcast to answer my subscribers' most pressing questions on Blogs and Rss. Blogging For Fun & Profits Unless you've been under a rock for the last year, you'veheard the term "blog" once or twice.To most people, a "blog" simply represents a glorifiedonline "diary" where geeks, computer nerds, and lonelyteenagers record their thoughts in cyber-space. Just Tag It! Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly follyor at the most fine amusement. Using Feedburner to Add Statistics to Your RSS Feed Out of many of the free RSS and blogging services that I have tried one of the most useful has been Feedburner. Feedburner allows you to publish your RSS feed and provides circulation statistics about your RSS feed. RSS - Will It Really Become Mainstream? I am not one to have New Year's resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of article writing and RSS. What Are RSS Feeds? RSS stands for "Really Simple Syndication." It's a format thatweb sites and blogs can use to send updated headlines to you viaservices like My Yahoo!. Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog You Might Be A Snob-Blogger If?According to Jupiter Research, about 2 percent of the online community has created a blog. That works out to millions and millions of blogs, and in turn, millions and millions of snobs who publish them. Why Every Site Needs RSS RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology.
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