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Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk ofblogging and RSS. Once the province strictly of people whogot a kick out of publishing online diaries, and later ofpolitical and social commentarists, blogs and RSS are beingadopted by the internet marketing community. This is the hot new trend for 2005. The word "blog" wasactually selected as the word of the year for 2004, and2005 promises to be the year of the blog. So what is all the fuss about? Well, especially with theincreasing restrictions on email marketing, including ISPblocking of mail amounting to estimates of 40% of all emailnever getting delivered, marketers began to look for newavenues to get their message out. Enter blogs and RSS. Delivered straight to a user's desktop, the content of anRSS feed is unfiltered by anyone. Users can subscribe andunsubscribe anonymously, with the click of a mouse, andhave no fear that their personal information will beshared. RSS is "pull" technology, meaning that the userasks for it, in contrast to email, which is often unaskedfor, and thus is often "push" technology. Blogs, which are usually publicized by way of an RSS feed,among other venues, are the current darlings for the searchengine spiders. Search engines love blogs, because theyare full of content, are frequently changing, are devoid of"flash", graphics, and other distractions, and are full ofoutgoing links. If you know anything about search engine optimization, you knowthat those are the characteristics that should you strive forwhen optimizing a conventional page for the search engines. The pages in a blog are that way by their very nature, and thusattract the search engine spiders. Why do marketers love blogs? Numerous reasons. They are simple to create and maintain. They afford theopportunity to publish links to other sites, and to theinterior pages of other sites. Their popularity with humanvisitors makes them natural targets for traffic. Theirconstantly changing content attracts the search enginespiders, which then follow the links that they find, andindex the pages of other websites. Many savvy internet marketing experts have suggested thatthe best way to capture an audience of potential customersis to provide them free information, either through a"content site" that does little direct selling, or throughpublication of an informative email newsletter that givesfree information and at most employs a "soft sell" whenendorsing products. A blog is the perfect blend of the two. It has often beensuggested that the best way to start an online business iswith a free newsletter, which allows you to develop your"list". While a blog doesn't develop your "list" in quitethe same way, it does afford you the opportunity to developa loyal following among your readers, which accomplishesmuch the same purpose as having a "list". Whether you announce or endorse a product through an emaillist or a blog, you are announcing it to people who want tohear what you have to say. Your blog readers are probablymore eager, in many cases, than are readers of your massemails. I could go on and on about the merits of blogs. If you arepromoting any product or service online, you owe it to yourselfto check out what can be done with blogs and RSS. John Barbour, Ph.D. is the author of a new blogging guidewhich teaches people how to promote any product or serviceonline using blogs and RSS. John also maintains several internet marketing educationalwebsites, and manages a new directory for blogs related tointernet marketing. Visit the emarketing blog directory andfind an interesting blog, or submit your own for inclusion.
MORE RESOURCES:
Blogging-RSS - Google News |
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An Appeal To The Bloggers! Blogging is smart an art. Blog sites are the nicest portals which do aid people to unfurl their inundating mind streams, in umpteen aspects and share their ideas and experiences. To Blog Or Not To Blog - A Laymans View We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them. Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam! Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories. Blogs Explained It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere. How Direct Sales Reps Can Use Blogging One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center. How to Use Blog Exchanges Traffic exchanges and blog traffic exchanges are a way to expose your blog or site to traffic by visiting other blogs and sites. I have looked at many such exchanges and selected what I though to be the best of these to see what sort of traffic I could bring to my site. Why Use RSS? So why use RSS? Well, I can find a whole lot of reasons why. Although I'm not technically inclined I do understand the power behind syndication. If an RSS feed is the Yahoo Backdoor, is a Blog Googles? Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?Well, let's take one question at a time. #1 Mistake Most Blogs Do As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. What is an RSS Aggregator or RSS Reader? I keep hearing about RSS, XML and RSS feeds. I just barely have a clue what they are, but when people then start talking about RSS aggregators, what are they talking about and why would I want one? Do you use an aggregator, and if so, which one?Ain't jargon fun? RSS is Really Simple Syndication and it's a simple data-only version of a Web page or, in the case of a weblog, Web site. What Is A Blog? - A Beginners Guide to Understanding Blogs A blog is short for weblog, which simply means a website that is updated frequently with new information and is organized by date and submission. Blogs are typically a way of journalizing information whether it be personal, business, or what have you. Blogging Policies, Does Your Business Need One? Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites. Blood Test for Your Blog? Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught. 3 Reasons To Publish An E-Newsletter AND A Blog With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages. How To Avoid Blog Burnout Blogging is a time consuming process. It involves the process of gathering, reading, digesting and compiling information into a nice, meaty post that gives your reader an insight into the unique way you see and understand issues. Google AdSense and Blogs If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It's all about how to line your pockets with money that's just waiting to be made without working much harder than you already are. RSS Explained What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment. An Example of a Business Blog: Frequently Asked Questions (FAQ) Blog Think of a product or a service that your business provides to customers. This product may requires lots of instructions to assemble, tips to use efficiently, or simply requires lots of questions to be answered before it can be used. 6 Ways That Blogging Can Save You Money Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. Make Money Blogging Using These Nine Powerful Strategies The question "How to make money blogging" sits high on every blogger's mind. In fact I received many questions on "How to make money blogging" when I conducted my first webcast to answer my subscribers' most pressing questions on Blogs and Rss.
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