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7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words. Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust. So let's think about how you can build that instant rapport with your prospects. What Could YOU Do With Audio? There are unlimited possibilities of what can be done with audio on Web sites and in e-mail, but here are seven simple ideas to get you started. 1. Greet Your Homepage Visitors. 2. Create a Series of Audio Lessons. 3. Share Your Interviews. 4. Samples of Teleseminars. 5. Pump Up Your Testimonials. 6. Make Your E-mails and E-zines Talk. 7. Audio Postcards. So What's the EASIEST Way to Post Audio? In the past, adding audio to your site wasn't that easy. You had to either spend hours learning how to do it yourself, or pay someone else to record it and host it for you. That's why I was never interested in audio before. I may be the E-zine Queen, but no way am I a techie queen. In fact, my VCR still blinks "12:00 ... 12:00 ... 12:00." Here's the good news: There's a brand new program that makes recording and posting audio ridiculously easy. It's called Audio Generator and was created by Armand Morin, the same guy who created PopUp Generator and a slew of other innovative "Generator" products. I signed up immediately after he debuted this at the System 3 Seminar in Ohio a few weeks ago. Here's an example of how easy Audio Generator is: Say you want to add an audio greeting to your site this afternoon. Just call Audio Generator's toll-free hot line and record your message. Then, as soon as you hang up the phone, go log into their site. Ta da ... your message is ready and waiting, with a line of HTML code for you to copy and paste on your home page. That's it! Even better, you can do this an unlimited number of times and have unlimited clips on your site (or multiple sites). You can also upload digital audio files up to 30 minutes in length, which I'm going to do for samples of my teleclasses. Click here to get the full story, and see (and hear) The E-zine Queen's own audio testimonial at the Audio Generator site. Remember, It's That Personal Connection That Matters Take some time today to think about what YOU could do with audio at your site and in your e-mails to increase rapport with your visitors. Then choose at least one tactic to implement this month. It could be the best addition you've made to your online marketing efforts this year. (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES:
Uganda Telecom Launches User Friendly Voice SMS Service on Kirusa ... - International Business Times
Audio-Streaming - Google News |
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Alternatives to MP3 Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats. Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. Creating Web Content Using Audio Recordings of Expert Interviews Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace. MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). Eight Reasons Why You Must Add Audio to Your Website NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEARDid you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATESUsing audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods. The Ten Commandments of Using Streaming Audio On Your Website When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. Jingles - What Constitutes A Successful Jingle Campaign? What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr. Why Arent You Using Audio? As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. Heres Exactly What Makes Web Audio So Powerful Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show. Why I Hate Flash Audio and What I Did About It I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years. Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. WAV; Useful Applications; Recording Your Tapes or L.P.s to CD My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav. CD/DVD Master Preparation Tips "CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media. 7 Ways to Use AUDIO to Increase Your Web and E-mail Sales Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words. What The Muscle Power of Audio Can Do for Your Site How Audio can Influence SalesAudio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.Who can use Audio?Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. Adding Streaming Audio to Your Website Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music.
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