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Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, agood product at a reasonable price.... hmmm... what else do youneed? What else could increase your conversion rate? Audio! All right I know what you're thinking... "Why should I go to allof the trouble of adding audio to my web site?" Because it can increase your sales by up to 35%!! That's why. Adding streaming audio it isn't as hard as you have been led tobelieve and you don't even have to pay a monthly fee either. Youcan start with sound recorder (Pre-installed on every Windowscomputer) and the free microphone that came with your computer. Some of the things you can do with audio to enhance your siteare: * Create audio greetings * Create audio testimonials * Narrate tutorials * Create audio ezines * Add audio files for your visitors to download * Create audio articles * Add your band's music clips as tempting teasers to get buyers * Read children's stories * Tell Jokes * Sing... * Add music as a background to your web site (Tastefully - please!) This list goes on and on. Let's quickly cover a couple of the items on the list and seewhat the advantages are. Create Audio Greetings: Well, I think this one is fun. Don't you often wonder what that"Guru" sounds like? Or even what a web master who has createdyour favorite web tool or ebook? Adding an audio greeting is actually about the easiest thing todo if you want to improve your sales. For most web sites, whendone tastefully, the sales can jump up to 35%! People just trustyou more and feel like they know you a little better if they hearyour voice. Also, excitement is contagious. If you are excited about yourproduct, ezine or membership site you can hear it in your voicewhen you talk about it. SO CAN YOUR CUSTOMERS! And moreimportantly, your potential customers. Audio Testimonials: What can I say about this compelling reason, but this... whatwould be more believable to you - a web site with a bunch ofwritten testimonials or a web site where you can hear the actualvoices of current / previous purchasers explaining what benefitsthey got from the product? How do you even know for sure thewritten testimonials are real? It's hands down the one with the audio. All you need is Audacity (Which is free at http://audacity.com)to edit down too long testimonials - actually, is there such athing as too-long testimonial? Maybe not - and the ability tohave customers send you .wav files and a small picture ofthemselves. NOTE: You can get a free script from Will Bontrager athttp://willmaster.com that will allow you to accept files fromyour customers OR you can set up a seperate ftp account atyour server for customer uploads. See other articles in thisseries to learn how to implement this. Piece of cake! There are a couple of other steps to adding the audio to yoursite, but I will get to that in other parts of this articleseries. Create Audio Ezines: Have you ever heard Jim Edwards "I Gotta Tell You" ezine?(http://igottatellyou.com) Or watched the multi-media ebook andezine how-to tutorials in Epublishing Express?(http://epublishing-express.com) It is so much more compelling to hear someone explain exactlywhat to do than read a dry ezine (No offense to all the otherthousands of ezine writers out there) or ebook (Ditto to youebook writers) and you learn much faster. Did you know that you only retain about 10-15% of what you readonce? But that retention goes up to 60% if you hear it at thesame time and flies up to 80% for a multi-media presentation. How many fewer customer service calls and emails would you get ifyou customers were retaining 80% of what you were teaching them?I can tell you... a lot! Think of all the extra time you would have to promote yourbusiness, create new products (Audio and multimedia products ofcourse!) Heck, even spend more time with your family and hobbies. How much happier would your customers be if they were able toduplicate your success and complete your tutorials, assignments,or follow your direction? Again - a lot! How many more of your customers would buy otherproducts from you if you were successful in teaching them orhelping them with your first product? I think you can see where Iam going with this... So, know that you know how important audio is how do you getstarted? The first thing you can do is go tohttp://easy-web-site-audio.com and sign up for the free AudioTips Ecourse and get a new tip every three days on creative audiouses. That's a good start :) Remember those audio testimonials? Here are some other free resources for all of you ebook and ezinewriters to get you started: (Some long links may wrap) Microsoft: http://microsoft.com (Free) Additionally you can access lots of free content add-ons, tools,and tutorials when you go straight to the media section on theMicrosoft web site. Find it at Media Player v.9:http://www.microsoft.com/windows/windowsmedia/default.aspx(Free) Here you can upgrade to Media Player 9 (To store all ofyour audio files you have made in the easy access audio library)which is free. Media Player 9 is the preferred media player for listening tostreaming audio along with Real Player which is also free. There are a lot of add-ons for the program, especially you wantto get the one that converts your MP3s into smaller WMA files andsave space on your computer. (It is a free teaser, they willprobably try to get you to buy the full Plus! collection, but youdon't have to!). Visit http://www.microsoft.com/plus for more information on thePLUS! product if you think in addition to converting audio youmight want to let the kids play around with Media Player too. :) Remember all that extra family time you are going to have sinceyou won't have hardly any customer service issues? Real: http://real.com (Free) Get the Real Audio player basic program which allows you to playReal Audio formatted files. A lot of online content is in thisformat. Don't forget if you are adding Real Audio to your web site to getthe free "Producer" which converts other types of audio files (>wav and .MP3 for example) into Real Audio files for uploading,streaming, etc. Producer Basic (Free):http://www.realnetworks.com/products/producer/basic.html If you want to stream from your computer or server (Warningadvanced topic!) you can use the free Helix Server Basic. HelixServer Basic (Free):http://forms.real.com/rnforms/products/servers/eval/mbps.html Also use the free PresenterOne to add audio and video to yourPowerPoint presentations and stream them from your web site!http://www.realnetworks.com/products/presenterone/index.html(main page) and the free version is at: http://forms.real.com/rnforms/products/tools/presenteronebasic/index.html (Approx. 20mb) since it requires Producer (Real Audioproduct with a free version see above) it includes it in theinstallation. So if you are thinking of enhancing your PowerPoint slides andare going to download this, you don't need to download Producerseparately. Shoutcast: http://shoutcast.com (Free) Start your own radio station for free. And obviously link to itfrom your web site and broadcast tutorial and educational contenton your niche topic. Free to record and free to broadcast. Live365: http://www.live365.com (Fee) You can also start your own radio station starting at only$7/month. Pirate Radio: http://pirateradio.com (Fee) Purchase software for $29 one-time fee that will having youbroadcasting in about 1/2 hour. Keep your eyes peeled for more audio/video/multi-media relatedarticles in this series. We will be talking about different typesof audio files, conducting interviews, recording tutorials,adding audio testimonials to your web site, and more. :) By the time we're done you will be an audio / video master! "Techie" Teri Mramer is the busy web master at TreeFree Publishing, The Editor of Epublishing Express- The only ezinethat teaches ebook and ezine publishing with screenshots andvideos! http://Epublishing-Express.com Also author of "Easy Web Site Audio!" The Easy Web Site Audiotutorial! e-Manual comes with 15 how-to videos. Add audio to yourweb site in about an hour! http://Easy-Web-Site-Audio.com
MORE RESOURCES:
Uganda Telecom Launches User Friendly Voice SMS Service on Kirusa ... - International Business Times
Audio-Streaming - Google News |
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Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. What The Muscle Power of Audio Can Do for Your Site How Audio can Influence SalesAudio can enhance your website by letting your visitor listen to your voice, which is the next closest form of marketing besides a face to face meeting.Who can use Audio?Anyone can use audio, it all depends how knowledgeable you are when it comes to designing your site. Dont Use Web Audio The Wrong Way Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?Resulting in?Making a great big mess of it all?Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.Here's what many people do, pretty systematically? to hinder their marketing and audio responses:1. How to Add Audio to Video Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers. Eight Reasons Why You Must Add Audio to Your Website NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEARDid you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATESUsing audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods. How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. Streaming Audio Recorders 1. i-Sound WMA MP3 Recorder 6. Creating Web Content Using Audio Recordings of Expert Interviews Creating Web Content Using Audio Recordings of Expert Interviews The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace. The Ten Commandments To Creating Amazing Audio Products 1.Thou shall create audio products as the fastest way to come out with a product. The Ten Commandments of Using Streaming Audio On Your Website When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. Seven Ways to Warm Your Prospects Using Website Audio Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool. MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). Alternatives to MP3 Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats. Jingles - What Constitutes A Successful Jingle Campaign? What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success.Jingle Campaign #1, Mr. Audio Websites -- Web Developers: Make Money Now Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. How to Create Professional Audio Books from Scratch My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet. Heres Exactly What Makes Web Audio So Powerful Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show. DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. WAV; Useful Applications; Recording Your Tapes or L.P.s to CD My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav. Why Arent You Using Audio? As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.
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