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Affiliate Marketing Nightmare - Dont Let This Happen To You!
Everyone knows that affiliates can make or break a company's success rate. Ken Evoy has a whole army of people motivated to earn click-through commissions on his Site Sell program. Marlon Sanders and Yanik Silver have made fortunes with (and for) their affiliates. "If you've got an e-commerce website," I was frequently told by my internet savvy friends, "you have GOT to have an affiliate program." I took that to heart. "Ok!" I said, and when I created www.ArticleMarketer.com, I made sure that I developed a compelling offer for affiliates. So what's the nightmare? Here I had created the perfect program for affiliates and what kind of results was I getting? None. Nada. Zilch. A big fat zero. There was no lineup of affiliates banging at the door. Has this happened to you? Is your affiliate program going nowhere? Here is the step-by-step analysis of what makes an affiliate program take off, and how my results were impacted by each one. Offer a good deal - make it worth their while Affiliates will not promote your product because it "feels good". An emotional payoff might be sufficient for non-profit organizations or political campaigns, but that's not enough in the cold, hard world of e-commerce. Affiliates are looking for products and services that quickly convert to sale. Affiliates don't mind pre-selling your goods to their lists and visitors, but you have got to make it worth their effort. Don't be cheap. Give your affiliates a good deal. Unless you're selling Lear Jets or Rolls Royces, that 5% commission you are thinking about isn't going to get anyone excited about being your representative. How did I fare against this point? I nailed it. I made sure to offer 50% commissions and a lifetime customer program. Residual and recurring revenue are automatic. For any customer that one of my affiliates sends to my site, they get paid. Not just on the first sale either. They get paid every time that person spends money, renews a subscription, or buys something else. But evidently that was not enough. I had my program set up to offer a good, profitable deal for affiliates. So I moved to the next point: Provide personal service - be responsive Affiliates are your business partners, not cattle to be herded. Treat them with respect, provide them with the tools they need to be successful, and be responsive when your affiliates ask for help, guidance or tools. In the end, it will make things better for you. Make sure you take care of your affiliates. Well I am a naturally outgoing guy, so I have a tendency to reach out to customers, partners and business associates. It's just who I am. I like people. I send email, write articles, post in the blog - I'm a communicative guy. I've got my phone number on the site, and I personally answer my phone. So personal service couldn't be my problem. But still, why weren't people signing up to be affiliates? I moved on to the next point: Why You? It's likely that you're not the only company offering the chance to sell a product or service like yours. Give your prospective affiliates a reason to choose your program over your competitor's. Do you do it faster, better, cheaper? Why is it going to be easier and more profitable to sell for you than for someone else? Why do you deserve their attention? Why do you deserve the attention of their visitors? With 20 years of direct sales under my belt, I certainly know how to craft a presentation to crush my competition. I put direct comparisons to other article submission services right on my home page. I created an instructional video to make it easy to submit articles. Audio prompts explain every step of the way. I have a long listing of places that articles are submitted. There is no reason someone would want to do article submission on their own (because it's tedious) or with any of my competitors (they don't have the reach, and their prices are exorbitant) so I knew that there was no problem in this area. So I moved on to the final point. Promote! Promote! Promote! You have to be as diligent in promoting your affiliate program as you are in promoting your products. You have to let people know that you've got a great deal for them. You must let people know that you have an affiliate program, you must provide tools, banners, graphics, articles, ads, and links that they can use to drive traffic to your site. This was my problem. I was suffering under a "If you build it, they will come" delusion, and it almost killed my response. I didn't even know how hidden my affiliate link was, until I had a conversation (remember, I'm a talkative guy) with a new affiliate. She was an existing customer. She had been to the site, pored over it, in fact, and had asked questions. She had used our services, so when I asked her what prompted her sudden interest in joining the affiliate program, I was shocked by her response. "I didn't even know you were set up for affiliates until I read it Michael Campbell's Internet Marketing Secrets newsletter. (www.internetmarketingsecrets.com) When I saw that he was telling people how great your service was, I said, "Hey, I can do that!" So it wasn't until I started promoting the service that I discovered how important it is to promote the affiliate program as much as it is to promote the article submission service itself. To ensure that it's easy to find, I have moved the affiliate link on my site. It's now prominently displayed right in my main navigation and clearly marked "Become an Affiliate". I hope that you'll take this story to heart and implement these four techniques. Start by adjusting your program, make sure you talk with your customers, check your value proposition, and then begin trumpeting your affiliate program from the rooftops. You'll see a quick improvement in your affiliate sign ups! Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Article Marketer website drives thousands of targeted web visitors to your site by distributing your articles to editors and publishers around the world. Try it for free at http://www.ArticleMarketer.com.
MORE RESOURCES:
Affiliate-Revenue - Google News |
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Free Keyword Research Tools Are Not As Effective as Wordtracker One of the most unanswered questions online today is, how to perform keyword research that gets free traffic from the search engines. Many SEO experts recommends using one keyword or keyword phrase per page, while others recommends using secondary keywords with your main keyword. Internet Tip of the Week: Reality Check Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need, and even throw in a free web page. Affiliate Marketing Or Market Your Own Products? How should you organize your online business?Affiliate marketing seems to make sense, its easy and low costto start, and you can be up and running within a few days - but the struggle is how to get traffic and make my offer different than all the others?On the other hand, creating your own product is what you mayreally want to do, if not for being so unsure about what topicto write about and finding the time in your busy life to get started?Let me share two important true facts with you about choosingbetween affiliate marketing and producing/marketing your own products.Tip 1: 99% of Successful Online Entrepreneurs Do BothTip 2: Most Successful Online Entrepreneurs Lead With Their OwnProduct To Build Affiliate BusinessHere's why. Affiliate Marketing - Join in on the Success of the 2nd Wave What do I mean by '2nd Wave'? Let me explain:Can you remember the good old days when affiliate programsfirst came into existence in the mid to late 1990's? Everybody jumped in with two feet and put up dozens ofaffiliate links on their site with no real thought to whatthey were doing. We then wondered why we didn't make anymoney - not any real money that is. Make 100% Commission on Your Affiliate Sales! If you've been involved in making money on the internet, you will no doubt have tried affiliate marketing at some point. For the uninitiated, affiliate marketing is the process of selling another person's product for a percentage of the product cost. Vital Things To Check At Any Affiliate Program Affiliate programs are now one of the most popular ways for webmasters with lot of traffic to their sites to earn good money.There are many factors which influence the amount of money earned by an affiliate. Is There Any Money On Over Saturated Markets? Well that depends ultimately on you! Let me explain?I have tackled a few over-saturated markets that are just splattered everywhere on the internet and at first when I tried I pretty much failed miserably. You wanna know why?Because I was doing EXACTLY what every other bloody Tom, Dick and Harry was doing? I was trying to promote products that were already being marketed the exact same way everyone else did! I took the obvious trail that most others do!But of course I wasn't going to give up without a battle - I had to put my thinking cap on, I knew there had to be a way so I didn't give up! I got creative and looked for ways to promote these products that sell so well (Heck who doesn't want to sell a product that people jump at right?)Here is what I did? I started marketing these products tactfully in other niche's I had. 5 Ways to Promote Affiliate Programs After having chosen several programs to join, you probably realize that customers won't knock on your door - you have to come to them. By promoting your affiliate programs successfully, you build your own success!So what should you do to promote your affiliate programs? Here are five methods which have succeeded for millions and can succeed for you, if you choose to follow the same steps as those millions before you!#1 Create your own marketing affiliate program materials. Overachieving Your Way to Super Affiliate Stardom Internet business is a bit confusing especially if you're not really knowledgeable at it. You will also be left completely blank, asking yourself as to what type of online business is best for you. Protecting Yourself From Affiliate Link Thieves So, you have worked really hard to build a fabulous affiliate site. You took the time to add your keywords and relevant information about the products. Finding An Affiliate Online Opportunity Program Never before has it been easier to find an affiliate online opportunity program. From years ago when franchising was new the whole county turned its attention to those great opportunities. Do You Make These Mistakes With Affiliate Marketing? Affiliate Marketing is a very lucrative business online, especially where it concerns Affiliate Internet Marketing.Today I bring you some rare and everyday mistakes that are keeping you from making a killing with affiliate marketing. Are You Doing Well As An Affliate Marketer? I have been working on the Internet now since December 2004 and I have done all the things one needs to do to earn an income from the use of my computer at home. There are many resources and so many different programmes and opportunities that it amazes me. 10 Things WalMart Teaches About Affiliate Marketing We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, andso should it also be easy to find your web site. The Easiest Way For Beginners To Make Money Online There are obviously many ways to make money online, some simple, some quite complicated.. 6 BIG Benefits To Selling Big Ticket Items As An Affiliate Today, we'll cover another set of benefits to selling Big Ticket items. BUT? this time we'llspecifically focus on the benefits of selling Big Ticket items as an AFFILIATE. Basics of Affiliate Marketing Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever "clicked thru" one site to order something from another, the first site probably received a portion of the sale. Cant Find Any ClickBank Super Affiliates? Grow Your Own! Affiliate marketing has become extremely popular, and ClickBank offers a large and growing network of affiliates to tap into, but only a tiny percentage of them know how to make the most of their web traffic. Countless studies have demonstrated the huge benefits of proper pre-selling, but most affiliates do little more than display their merchant's banner ads. Affiliate Marketing Tips If there really is a big secret at all, it undoubtedly would have to be: "work hard." We hope that the information provided here helps you get rolling down the road to affiliate marketing success. Article Marketing 101 For Affiliate Program Managers This article is for Affiliate Program Managers: Interested in increasing the amount of revenue that each of your affiliates creates for your business? Read on to learn about how to use your existing articles to grow your affiliate program strength.From an affiliate perspective, there are only a few 'deal breaker' type things that I insist any affiliate program that I join must provide me:Real-time reporting statisticsReal-time email alerts upon each salePayment on a consistent monthly basis High price-point products Package of articles that I can reprint on my websites and ezinesOne strategy that many newbie affiliate program designers fail to offer is a package of articles that can be reprinted on my website along with my unique affiliate link.
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