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Affiliate Income Optimization


In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of queries made for the term "internet explorer". Having been on the internet for around seven years (running sites for over five), I've naturally assumed that people use it the same way I do. So, I know that internet explorer is a Microsoft product so I just type http://www.microsoft.com into my browser.

Apparently, that's not what everyone does. Here are some other examples from Overture: eBay - over 7 million searches, Google - over 9 million searches, Amazon - Over 800 thousand searches (OK, lots will be for the river or the forest but still ...), PayPal over 340 thousand searches and so on. Considering that Overture has only about 5% of the search engine market, you can see that there are millions and millions of people who actually use search engines to find sites when they could just type the name in their browser and slap a .com on the end.

Now, on to the good stuff. Of those companies that I mentioned, all but Google have an affiliate program. For example, PayPal pays $5.00 for every person who signs up. 340 000 x $5.00= $1 700 000. Interesting!

So, what can we do to make the most of this opportunity? Well, it's easier than you would think. Obviously, trying to get traffic from people searching for eBay or PayPal would be very difficult but there are literally thousands of other companies that people search for. For example, I just checked the three best known British sports betting companies - about 20 000 searches are made each month on Overture for these companies.

I have noticed that without any effort whatsoever, I am actually getting a lot of traffic from people searching for company names and script names. This is because they are listed in my Affiliate and Script directories. An example of the process is - people search for a particular merchant, come to my affiliate directory and click on the link to get to the merchant. Therefore, even though they have no interest in the affiliate program, I'm making money just by linking to merchants who's content is completely unrelated to mine.

Remember, this is without even trying. When I do try, I'm getting even more traffic. For example, I have a review of the FastClick ad network on my site. I get 10+ visitors each day from people searching for phrases that include the word fastclick. That's 300+ visitors per month, 15 000 per year. As you could imagine, due to the fact that FastClick pay a lifetime 5% commission on referred earnings, this is quite lucrative.

So, what do you need to do? Well, you probably already use affiliate programs in some form on your site - either as a major source of revenue or to make "backend" sales. I went for years just linking to them with banners, buttons and text links. The odd short recommendation here and there proved to be the best way to get the most out of them.

The problem, from a search engine perspective, is that just linking to them from your site will generally not get your page up high in the search engine rankings. A link to merchant "Acme Corp." just blends in to the text on your page and is assigned no real relevance. Therefore, you should put up an individual page on your site for each merchant that you are an affiliate of. This page could just be a review of the products or services that they offer.

Just the fact that you have a content rich page about a specific merchant will almost automatically get you traffic from the search engines (once you are listed). The main point is "content rich". Also, write it yourself, do not copy content from the merchants site. Why? Well, even if they let you copy their content (lots do), Google has ways of finding duplicate content. In fact, they will usually ban the page that they believe is less important if two have the same information on them. So, write it yourself.

Remember that if the merchant sells products that have gained recognition from the public, make sure you list their products.

If you already have a successful site, the search engines will actually view your "review" of a merchant as being important and it is no harder to get that page in to the top 10 listings than it is for any other page on your site.

Often, the difference between doing well and being truly successful online is just the ability to grab opportunities when they appear. You could find that spending just 10 minutes to set up a couple of new pages on your site could actually result in thousands of dollars in extra income each year.

Remember, there are close to 600 million queries made on search engines each day - this is an opportunity! Don't let it pass you by.

About The Author

Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - http://www.webmastersreference.com/rankings_revealed


MORE RESOURCES:

Generating Affiliate Revenue with your Payment Provider
SMEweb, UK - 7 hours ago
When affiliate programs emerged over a decade ago, cyberspace was full of residents (merchants and their affiliates) who were delighted by the quick and ...


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The Walt Disney Company Reports Earnings for Fiscal Year 2008
MarketWatch - Nov 6, 2008
The increase in affiliate revenue was due to contractual rate increases and subscriber growth. Increased advertising revenues reflected improved rates and ...
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Sports Business Journal (subscription)

Execs agree deal’sa milestone
Sports Business Journal (subscription), NC - Nov 24, 2008
ESPN, which gets about $4 per subscriber per month from cable and satellite operators, pulls in more from affiliate revenue than other national cable ...


Exclaim!

Atlantic Becomes First Major To Sell More Digital Units Than CDs
Exclaim!, Canada - Nov 26, 2008
... that sales from digital products, such as iTunes downloads and ringtones, account for 51 percent of the Warner affiliate's revenue in the last quarter. ...


Cablevision Systems Corporation Q3 2008 Earnings Call Transcript
Seeking Alpha, NY - Nov 6, 2008
The third quarter results were principally driven by higher revenue at the networks of $10 million which was principally increased affiliate revenue and ...
Cablevision Systems Corporation Reports Third Quarter 2008 Results StreetInsider.com (subscription)
all 3 news articles


Cleco Corp. Posts 2008 Third-Quarter Net Income of $37.1 Million
CNNMoney.com - Nov 5, 2008
30, 2008 2007 ----------- ----------- Operating revenue Electric operations $ 333936 $ 300862 Other operations 7004 9238 Affiliate revenue 2735 1591 ...


Sports Business Journal (subscription)

Is cable the new home of champions?
Sports Business Journal (subscription), NC - Nov 17, 2008
The fourth quarter ad market has been soft across all sports, putting greater importance on the affiliate revenue that cable networks collect. ...


Ottawa Citizen

Turner Nets Defy Soft Market
Adweek, NY - Nov 6, 2008
Along with the advertising gains, network revenue was goosed by 10 percent year-to-year growth in subscription/affiliate revenue. The Turner nets now appear ...
Time Warner Q3 2008 earnings transcript BloggingStocks
all 507 news articles


Cablevision Systems Corporation Reports Third Quarter 2008 Results
MarketWatch - Nov 6, 2008
... all compared to September 2007 -- A 9.3% increase in affiliate revenue compared to the prior year period -- A 19.3% increase in operating costs compared ...


News Corp Q1 net income drops 30%
Indiantelevision.com, India - Nov 7, 2008
Also, cable network programming revenue rose 19 per cent to $1.3 billion, on advertising and affiliate revenue gains at Fox News Channel, FX and the Big Ten ...

Affiliate-Revenue - Google News

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